Karolina Szczygielska in

Karolina Szczygielska

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Strategy Consulting Team Leader at ASSEMBLY Digital Commerce
📍 Warsaw, Mazowieckie, Poland

Karolina is a Strategy Consulting Team Leader at ASSEMBLY Digital Commerce with a background in brand strategy and consumer insights from her time at Deloitte. An alumna of the SGH Warsaw School of Economics, colleagues describe her as an outstanding, holistic, and analytical strategist.

Outside of her consulting career, Karolina is developing her own business called Spokojowisko, a place focused on regeneration and connecting with nature. She also dedicates time to analyzing modern cultural trends, such as the narratives present in music by young female artists.

She co-presented an in-depth analysis of the sociological insights found within modern "Polish girly raps" at a festival.

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Experience
10 Years
Current Role
Strategy Consulting Team Leader
Location
Warsaw, Mazowieckie, Poland
Personality Overview

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Priorities

Topics Karolina cares about

Consumer Behavior
Her work focuses on consumer insights. She has recently presented on topics like WhatsApp usage across generations and female archetypes on TikTok.
Brand Strategy
Developed extensive experience creating brand strategies and analyzing communication during her tenure as a consultant at Deloitte.
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Career

Work history

9-2024
Strategy Consulting Team Leader
ASSEMBLY Digital Commerce
4-2021 - 8-2024
Senior Strategy Consultant
Spacecamp . Digital experience later Brand New Galaxy
3-2020 - 3-2021
Senior Consultant
Stratosfera
9-2018 - 2-2020
Senior Consultant
Deloitte Polska
11-2016 - 8-2018
Consultant Brand Strategy & Consumer Research
Deloitte Polska
In the press

Media appearances

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Education
2017 - 2018
Postgraduate degree
SGH Warsaw School of Economics
2014 - 2016
Master's degree
SGH Warsaw School of Economics
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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