Karolina Szczygielska

Critic
DISC Type : C

Strategy Consulting Team Leader at ASSEMBLY Digital Commerce

Warsaw, Mazowieckie, Poland

Overview

Karolina is a Strategy Consulting Team Leader at ASSEMBLY Digital Commerce with a background in brand strategy and consumer insights from her time at Deloitte. An alumna of the SGH Warsaw School of Economics, colleagues describe her as an outstanding, holistic, and analytical strategist.

Outside of her consulting career, Karolina is developing her own business called Spokojowisko, a place focused on regeneration and connecting with nature. She also dedicates time to analyzing modern cultural trends, such as the narratives present in music by young female artists.

She co-presented an in-depth analysis of the sociological insights found within modern "Polish girly raps" at a festival.

Personality Overview

Precise

Information Seeker

Critic

It is very likely that they will negotiate pricing or other important terms.  They prefer to do logical analysis and value evidence over emotions. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Consumer Behavior
Her work focuses on consumer insights. She has recently presented on topics like WhatsApp usage across generations and female archetypes on TikTok.
Brand Strategy
Developed extensive experience creating brand strategies and analyzing communication during her tenure as a consultant at Deloitte.
Digital Commerce
Leads a strategy team in the digital commerce space and was previously recognized for having the best thesis on e-marketing.

Media Appearances

Karolina has no verified media appearances

Work History

9-2024
Strategy Consulting Team Leader at ASSEMBLY Digital Commerce
4-2021 - 8-2024
Senior Strategy Consultant at Spacecamp . Digital experience later Brand New Galaxy
3-2020 - 3-2021
Senior Consultant at Stratosfera
9-2018 - 2-2020
Senior Consultant at Deloitte Polska
11-2016 - 8-2018
Consultant Brand Strategy & Consumer Research at Deloitte Polska

Education

2017 - 2018
Postgraduate degree from SGH Warsaw School of Economics
2014 - 2016
Master's degree from SGH Warsaw School of Economics

More Information

Social Presence :

Prographics :

Exp : 10 Location : Warsaw, Mazowieckie, Poland Job Level : N/A Designation : Strategy Consulting Team Leader at ASSEMBLY Digital Commerce
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Insights For Selling To Karolina

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Tell them what ROI they can expect

DONT's

  • Don’t try too hard to build a relationship with them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karolina is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Karolina

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Karolina move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Karolina take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Karolina

Personality Compatibility


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