Karthik Murugiah

Critic
DISC Type : C

Co-Founder & CEO at Tier2 Digital

Bengaluru, Karnataka, India

Overview

Karthik Murugiah is the Co-Founder and CEO of Tier2 Digital, a firm dedicated to helping brands digitize and maximize marketing ROI. With over 16 years of experience, he has led multi-cultural teams across four continents and holds an MBA from both McGill University and Esade.

He is passionate about leveraging technology to democratize opportunities and create fair access to funding and education. Karthik also shows a keen interest in supporting businesses that are focused on sustainability, reflecting his personal values and professional drive.

Unique fact: He has professional experience working in four different continents, managing cross-border teams.

Personality Overview

Precise

ROI Driven

Objective Thinker

They like to take decisions independently and do not seek others' support often.  They prefer to analyze logically and value objective facts over emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Marketing ROI
As CEO of Tier2 Digital, his primary professional focus is helping brands maximize the return on their marketing investments through digitization.
Startup Funding
He is passionate about ensuring fair access to funding and has given talks to students on financial knowledge for startups.
Sustainable Business
Expresses a clear passion for businesses that are built with a focus on sustainability, indicating this is a core personal and professional value.

Media Appearances

Karthik has no verified media appearances

Work History

4-2021
Co-Founder & CEO at Tier2 Digital
5-2022
Angel Investor and Advisor at Frigate®
4-2020 - 10-2020
Lead, Digital Team at I-PAC (Indian Political Action Committee)
1-2017 - 12-2019
Technology Business Development Associate at Morgan Stanley
8-2015 - 1-2017
Product Management / Workforce Strategy Analyst at Morgan Stanley

Education

2013 - 2015
Master of Business Administration (M.B.A.) from McGill University
Master of Business Administration (M.B.A.) from Esade

More Information

Social Presence :

Prographics :

Exp : 9 Location : Bengaluru, Karnataka, India Job Level : Leadership Designation : Co-Founder & CEO at Tier2 Digital
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Insights For Selling To Karthik

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don't give superficial answers, they are easily rattled by them
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karthik is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Karthik

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Karthik move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Karthik take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Karthik

Personality Compatibility


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