Kartik Das

Enigma
DISC Type : cdi

Founder at doosra

New York, New York, United States

Overview

Kartik Das is the founder of doosra, an Indian-inspired snack brand. His career uniquely blends experience in investment banking at UBS and operations at Bridgewater Associates with formal culinary training. He holds a Bachelor of Science from Cornells School of Hotel Administration and a diploma from Le Cordon Bleu.

Outside of his entrepreneurial venture, Kartik is deeply immersed in the culinary world. He is a certified sommelier, reflecting a personal passion for wine and gastronomy. His work is driven by a desire to introduce unique, culturally rich flavors to a wider audience through his snack brand.

He transitioned from managing operations for a 500-person technology group at a major investment firm to founding his own snack company.

Personality Overview

Fast Follower

Challenger

Hard To Convince

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Startup CPG Brands
He actively shares advice for smaller brands on social media, recommending industry events like NOSH Live and discussing learnings on package design and product sampling.
Food & Beverage Industry
Regularly attends major industry events like the Summer Fancy Food Show to showcase his brand, connect with peers, and stay on top of market trends.
Culinary Arts
A graduate of Le Cordon Bleu London, his formal training in classic culinary techniques directly influences his approach to product development and flavor creation for doosra.

Media Appearances

How Doosra Reinvents Indian Snacks | Podcast. Featured in YouTube

See Now

Work History

4-2023
Founder at doosra
2-2018 - 5-2019
Chief Administrative Officer - Investment Engine Technology at Bridgewater Associates
5-2015 - 8-2017
Business Development & Operations Manager at FGX - First Global Xpress
7-2014 - 5-2015
Investment Banking Analyst at UBS
6-2013 - 8-2013
Summer Analyst - Financial Institutions Group at UBS

Education

2020 - 2020
Education details unavailable from Le Cordon Bleu London
2010 - 2014
Bachelor of Science from Cornell Peter and Stephanie Nolan School of Hotel Administration

More Information

Social Presence :

Prographics :

Exp : 7 Location : New York, New York, United States Job Level : Leadership Designation : Founder at doosra
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Insights For Selling To Kartik

During A Call Or A Meeting

DO's

  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kartik is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Kartik

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Kartik move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Kartik take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Kartik

Personality Compatibility


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