Kathryn Kavner Woolf

Inspirer
DISC Type : id

Co-Founder and CEO at Heyday Canning Co.

Capitola, California, United States

Overview

Kathryn Kavner Woolf is the Co-Founder and CEO of Heyday Canning Co. , drawing on extensive CPG experience from roles at Clif Bar and Trek Bicycle. A Boston College graduate, she is focused on revitalizing the canned food aisle with innovative, flavorful, and convenient options.

Kathryn is passionate about sustainable food systems, a theme reflected in her academic background in Environmental Studies and her companys choice of recyclable steel cans. She is dedicated to educating younger consumers on the benefits of canned goods and building community-focused brands.

Her mission is to reinvent and modernize the canned food category for a new generation of home cooks.

Personality Overview

Decisive

Charming & Persuasive

Confident & Optimistic

They respond well to objective pitches but also attach some value to relationships.  They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.

Topics They Care About

CPG Brand Building
Her career at Clif Bar and Trek, founding Heyday Canning Co. , and her membership in a CPG-focused angel investor group all point to this expertise.
Food Innovation
She co-founded Heyday Canning Co. with a mission to bring bold, culinary-driven flavors to the traditionally staid canned food aisle.
Sustainable Packaging
She has spoken about choosing steel cans for their sustainability benefits, aligning with her Environmental Studies degree.

Media Appearances

Kat Kavner Woolf, Founder and Co‑CEO of Heyday Canning Co.. Featured in Apple Podcasts

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[Consumer Good] Meet Kat Kavner – Founder and CEO of Heyday Canning Co.. Featured in Spotify

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Kat Kavner, Co‑Founder of Heyday Canning Co.. Featured in Apple Podcasts

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Work History

11-2020
Co-Founder and CEO at Heyday Canning Co.
5-2020
Member at The Angel Group
6-2019 - 11-2020
VP of Marketing at Catapult Commercialization Services
1-2019 - 5-2019
Brand and Retail Marketing at Trek Bicycle
7-2017 - 8-2018
Associate Brand Manager, CLIF BAR at Clif Bar & Company

Education

2010 - 2014
Bachelor of Science (BS) from Boston College Carroll School of Management
2006 - 2010
Education details unavailable from Stevenson School

More Information

Social Presence :

Prographics :

Exp : 12 Location : Capitola, California, United States Job Level : Leadership Designation : Co-Founder and CEO at Heyday Canning Co.
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Insights For Selling To Kathryn

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Focus on the big picture and the strategic value of your product
  • Look like someone who is on top of their game

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kathryn is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Kathryn

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Kathryn move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Kathryn take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Kathryn

Personality Compatibility


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