Kasey ✨ KD ✨

Judge
DISC Type : Dc

GTM and Community at Sidebar

Los Angeles Metropolitan Area, United States

Overview

Kasey is a community and go-to-market leader at Sidebar, leveraging her unique background as a Professional Engineer and Stanford graduate to help people land jobs in big tech. She previously led a global brand and culture transformation for a 25, 000-employee engineering firm, CH2M.

As a writer and "Cultural Storyteller, " Kasey explores the intersection of personal courage and cultural change through her work with Zia Chronicles. A certified Health & Wellness coach, she is passionate about empowering women and rebels to redefine success and belonging, influenced by her own journey overcoming burnout.

She is a TEDx speaker who is passionate about the intersection of workplace well-being with mental health, climate change, and diversity, equity, and inclusion.

Personality Overview

Fast But Wary

Features Driven

Objective Thinker

They are not always relationship oriented.  They prefer to be the ones controlling the conversation or defining the terms. They take a lot of pride in personal achievements.

Topics They Care About

Interview Coaching
Brands herself as a "Fairy Job Mother, " helping clients secure offers from top tech companies like Stripe, Apple, Meta, and Google through her work with Superinterviews.
Corporate Culture
She managed a global rebrand and culture program at CH2M and focuses on systemic change, employee engagement, and empowerment in her consulting and writing.
Employee Well-being
As a certified Health & Wellness Coach and co-founder of Bask + Being, she has worked with Salesforce and Apple to combat employee burnout and improve mental health.

Media Appearances

Kasey has no verified media appearances

Work History

6-2025
GTM and Community at Sidebar
1-2019
Head of Operations and Growth at Bask + Being
1-2017
Change Management and Culture at The Wathen Group
8-2014 - 5-2015
Global Director, Brand and Culture at CH2M
9-2012 - 7-2014
Senior Manager, Global Brand and Culture at CH2M

Education

2008 - 2009
M.S. from Stanford University
2004 - 2008
B.S. from Stanford University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Los Angeles Metropolitan Area, United States Job Level : Mid-senior Designation : GTM and Community at Sidebar
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Insights For Selling To Kasey

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Refer to testimonials from well-known industry leaders

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kasey is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Kasey

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Kasey move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Kasey take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Kasey

Personality Compatibility


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