Kashif Ahmad Khan

Questioner
DISC Type : c

Founder & CEO at Peko

Dubai, United Arab Emirates

Overview

Kashif Ahmad Khan is a serial entrepreneur who has built four profitable technology companies across India and the UAE. As the Founder & CEO of Peko, he focuses on fintech solutions for SMBs. Colleagues and partners describe him as a visionary, innovative, and inspiring leader with a relentless drive.

His career demonstrates a strong commitment to social impact, having founded ventures to support local artisans in Kashmir and provide essential services to rural communities in India. This passion for empowering others is a consistent theme in his professional journey, blending business with community development.

He has been recognized as one of the Top 27 Promising Entrepreneurs of India.

Personality Overview

Cautious & Analytical

Not Easily Convinced

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They prefer to do thorough analysis of any situation.

Topics They Care About

Fintech for SMBs
His current venture, Peko, is an all-in-one platform for businesses to manage payments, expenses, and travel, directly addressing the operational challenges faced by SMBs.
Scaling Startups
Having built multiple companies, his recent focus is on organizational design and hiring key leadership roles like a Chief People Officer to manage high-growth phases effectively.
Social Entrepreneurship
He co-founded KashmirBox. com to provide a global marketplace for local artisans and MyRah to deliver services to rural communities, showing a passion for creating sustainable livelihoods.

Media Appearances

Kashif Ahmad Khan – Founder & CEO, Peko 2000. Featured in Sharjahef.com

See Now

Work History

9-2022
Founder & CEO at Peko
11-2019 - 5-2023
Founder & Chief Super Saver at Fayida
8-2012 - 12-2018
Co-Founder at MyRahat
6-2010 - 10-2013
Co-Founder at Kashmir Box
6-2009 - 5-2010
Innovations Officer at Mercy Corps

Education

10-2004 - 8-2008
Bachelor of Engineering - BE from University of Jammu

More Information

Social Presence :

Prographics :

Exp : 15 Location : Dubai, United Arab Emirates Job Level : Leadership Designation : Founder & CEO at Peko
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Insights For Selling To Kashif Ahmad

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kashif Ahmad is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Kashif Ahmad

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Kashif Ahmad move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Kashif Ahmad take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Kashif Ahmad

Personality Compatibility


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