Kasper Ibsen Beck

Questioner
DISC Type : c

Vice President, Communication & Marketing at KK Group

Central Denmark Region, Denmark

Overview

Kasper Ibsen Beck is a highly experienced communications executive with a strong background in C-suite advisory, media relations, and strategic marketing. His career includes leadership roles at major international companies like Arla Foods and his current position as Vice President at KK Group. He holds a Cand. Mag. degree from Aarhus University.

Kasper has a professional interest in major Danish companies, including Danske Bank and the LEGO Group.

He joined KK Wind Solutions specifically to be part of the global green energy transition.

Personality Overview

Value Seeker

Cautious & Analytical

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to do thorough analysis of any situation. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Green Energy Transition
As a leader at KK Wind Solutions, he is directly involved in the wind energy sector and recently celebrated opening a new factory in India.
Strategic Communications
His career is built on integrating communication into commercial strategies and building communications teams from the ground up at companies like Arla Foods.
Corporate Sustainability
He played a key role in Arla's sustainability and climate ambition journey, showing a long-standing professional focus in this area.

Media Appearances

Kasper has no verified media appearances

Work History

11-2024
Vice President, Communication & Marketing at KK Group
8-2022 - 11-2024
Partner at Radius CPH A/S
11-2021 - 8-2022
Communcation Director / Kommunikationsdirektør / Member of Management / Arla Denmark at Arla Foods
10-2019 - 8-2022
Director of Corporate Communication at Arla Foods
7-2012 - 10-2019
Communication Director / member of country management at Arla Denmark at Arla Foods

Education

1996 - 2003
Cand.Mag. from Aarhus University
1990 - 1993
Education details unavailable from Risskov Amtsgymnasium

More Information

Social Presence :

Prographics :

Exp : 21 Location : Central Denmark Region, Denmark Job Level : Senior Designation : Vice President, Communication & Marketing at KK Group
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Insights For Selling To Kasper

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kasper is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Kasper

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Kasper move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Kasper take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Kasper

Personality Compatibility


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