Kassandra Costa, MBA

Commander
DISC Type : D

Product Marketing Director at PhotoShelter

Charlotte, North Carolina, United States

Overview

Kassandra has no verified overview

Personality Overview

Impact-Driven

Decisive

Risk-Taker

More than the product, they care about the impact of the product.  They like to move fast and expect the same from others. They take a lot of pride in personal achievements.

Topics They Care About

Kassandra has no verified topics they care about

Media Appearances

Kassandra has no verified media appearances

Work History

6-2023
Product Marketing Director at PhotoShelter
4-2022 - 4-2023
Director of Product Marketing at Ekos
11-2020 - 4-2022
Senior Product Marketing Manager at Ekos
9-2019 - 11-2020
Senior Product Marketing Manager at AvidXchange, Inc.
11-2018 - 8-2019
Product Marketing Manager, Intraoral Imaging at Dentsply Sirona

Education

2011 - 2013
Master of Business Administration (MBA) from Thomas Jefferson University
2005 - 2009
Bachelor of Arts (B.A.) from Bard College

More Information

Social Presence :

Prographics :

Exp : 16 Location : Charlotte, North Carolina, United States Job Level : Mid-senior Designation : Product Marketing Director at PhotoShelter
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Insights For Selling To Kassandra

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Get to the point quickly instead of spending time doing small talk
  • Objectively showcase the impact that your product creates

DONT's

  • Do not spend too much time focusing on product tech or features
  • Avoid being a storyteller and don’t try to oversell
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kassandra is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Kassandra

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Kassandra move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Kassandra take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Kassandra

Personality Compatibility


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