Katarina Fernler

Examiner
DISC Type : cs

Head of IT P&C at Folksam

Greater Stockholm Metropolitan Area, Sweden

Overview

Katarina has no verified overview

Personality Overview

Late Adopter

Unexpressive

Overcautious

They do not like taking risks at all and go for proven options in the end.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Katarina has no verified topics they care about

Media Appearances

Katarina has no verified media appearances

Work History

2-2023
Head of IT P&C at Folksam
3-2013 - 8-2023
Head of Infrastructure & Operations at Folksam at Folksam
3-2014 - 4-2021
Avdelningschef IT Produktion at Folksam
1-2000 - 3-2013
Line Manager, Project Manager at IBM
1-1994 - 1-2000
Line Manager, Project Manager, SAP consultant at Ericsson

Education

8-1987 - 6-1990
Marknadsekonom from Stockholms universitet IHM business School

More Information

Social Presence :

Prographics :

Exp : 30 Location : Greater Stockholm Metropolitan Area, Sweden Job Level : Mid-senior Designation : Head of IT P&C at Folksam
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Insights For Selling To Katarina

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't push them too hard to make fast decisions, give them time
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katarina is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Katarina

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Katarina move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Katarina take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Katarina

Personality Compatibility


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