Katarzyna Pawłowicz

Inquirer
DISC Type : cd

Head of VAS, Visa CEE at Visa

Warsaw, Mazowieckie, Poland

Overview

Katarzyna Pawłowicz is a strategic leader at Visa, heading Value-Added Services for Central Eastern Europe. With a background in banking and a degree from the University of Warsaw, she is known for driving innovative payment solutions and is a frequent speaker at major industry conferences on finance and technology.

She shows a strong interest in empowerment and forward-thinking ideas, highlighted by her enthusiastic participation in events like TEDxWarsawWomen and the Perspektywy Women in Tech Summit. Her certification in The Circular Economy also points to a passion for sustainable, innovative business models.

Unique fact: She is a vocal expert on the intersection of artificial intelligence and cybersecurity in the financial sector.

Personality Overview

Hard To Convince

ROI Conscious

Upfront

They don’t always try to control the conversation but neither do they like yielding it fully.  They respond well to confident salespeople. They care equally about the product and its potential impact.

Topics They Care About

Cybersecurity & AI
She frequently speaks on panels about cyber defense in finance and has delivered talks on using AI to secure payments, demonstrating deep expertise in this critical area.
Sustainable Finance
Participates in discussions on how ESG and sustainability are shaping the future of the payments landscape, linking her work to broader environmental and social goals.
Digital Payments
Her career has focused on developing and marketing innovative payment solutions, including mobile applications and digital conversion projects to engage customers.

Media Appearances

Katarzyna has no verified media appearances

Work History

12-2024
Head of VAS, Visa CEE at Visa
3-2020 - 12-2024
Product Director, Poland Go To Market, Visa CEE at Visa
3-2020 - 12-2021
Payment Solutions Manager, CEE at Visa
8-2018 - 3-2020
Expert in Product Development Bureau at PKO Bank Polski
1-2013 - 8-2018
Debit Cards Manager at PKO Bank Polski

Education

1997 - 2002
Magister (Mgr) from University of Warsaw
Postgraduate Degree from Kozminski University

More Information

Social Presence :

Prographics :

Exp : 26 Location : Warsaw, Mazowieckie, Poland Job Level : Mid-senior Designation : Head of VAS, Visa CEE at Visa
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Insights For Selling To Katarzyna

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Get to the point quickly instead of spending too much time on pleasantries
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katarzyna is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Katarzyna

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Katarzyna move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Katarzyna take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Katarzyna

Personality Compatibility


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