Katarzyna Sypuła

Critic
DISC Type : C

Marketing Communications Director CEE/MEA/SELATAM at Getinge

Warsaw, Mazowieckie, Poland

Overview

Katarzyna Sypuła is the Marketing Communications Director for CEE, MEA, and SELATAM at Getinge, a medical technology company. Colleagues describe her as a talented and dedicated professional. She holds a Masters degree from the University of Warsaw and completed postgraduate studies at Kozminski University.

She is involved in philanthropic causes, having participated in charity events to support childrens villages and cancer research foundations. Her past experience includes event management for a dance studio, and she frequently shares content emphasizing positive energy and team spirit.

Before entering the med-tech industry, she worked as a Project Coordinator for UEFA.

Personality Overview

Precise

Objective Thinker

Information Seeker

They like to take decisions independently and do not seek others' support often.  They are quite likely to negotiate on pricing or other key terms. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Corporate Philanthropy
She was featured in the "50 Osobistości Biznesu" charity book premieres in both 2022 and 2024, supporting children's villages and cancer foundations.
Healthcare Innovation
She promotes building a future filled with "innovation and excellence" at Getinge, a global leader in medical technology, and follows GE HealthCare.
Team Collaboration
Her posts frequently highlight the value of "great team spirit" and "collaboration" as key elements of successful and energetic meetings.

Media Appearances

Katarzyna has no verified media appearances

Work History

6-2023
Marketing Communications Director CEE/MEA/SELATAM at Getinge
1-2018 - 6-2023
Head of Marketing Communications Central Eastern Europe/Middle East & Africa at Getinge
3-2014 - 12-2017
Sales & Marketing Coordinator Central and Eastern Europe at Getinge
2-2013 - 3-2014
Event Manager at Egurrola Dance Studio
10-2010 - 2-2013
UEFA Project Coordinator at UEFA

Education

2009 - 2012
Master's degree from University of Warsaw
2016 - 2017
Postgraduate Studies from Kozminski University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Warsaw, Mazowieckie, Poland Job Level : Mid-senior Designation : Marketing Communications Director CEE/MEA/SELATAM at Getinge
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Insights For Selling To Katarzyna

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready for penetrating questions and critical examination of your pitch
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katarzyna is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Katarzyna

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Katarzyna move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Katarzyna take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Katarzyna

Personality Compatibility


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