Kate Anikina

Activist
DISC Type : Cd

Vice President Brand Marketing at Living Proof, Inc.

New York City Metropolitan Area, United States

Overview

Kate has no verified overview

Personality Overview

Logical And Quick

Value Conscious

Meticulous

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Kate has no verified topics they care about

Media Appearances

Kate has no verified media appearances

Work History

2-2026
Vice President Brand Marketing at Living Proof, Inc.
7-2025 - 2-2026
Senior Director Brand Marketing & Innovation at Living Proof, Inc.
9-2025
Global Dove Hair Brand Director at Unilever
Senior Global Dove Hair Innovation manager at Unilever
Senior Global Dove Hair Brand manager at Unilever

Education

2008 - 2010
Master from Moscow State Institute of International Relations (University) MFA Russia MGIMO
2004 - 2008
Bachelor from Moscow State Institute of International Relations (University) MFA Russia MGIMO

More Information

Social Presence :

Prographics :

Exp : 1 Location : New York City Metropolitan Area, United States Job Level : Senior Designation : Vice President Brand Marketing at Living Proof, Inc.
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Insights For Selling To Kate

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Do not give up if they are not convinced, try again with a different approach
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kate is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Kate

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Kate move?

  • Their decision making speed is somewhere in the middle.
  • Can Kate take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Kate

Personality Compatibility


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