Kate Hofman in

Kate Hofman

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CEO and Co-Founder at Pesto
📍 London Area, United Kingdom

Kate Hofman is the CEO of Pesto, an ERP SaaS company she co-founded to empower challenger food and drink brands. A former founder of GrowUp Farms, she raised over £100m to launch the UKs first vertically-farmed salad brand into major retailers. She holds a degree in Environmental Technology from Imperial College London.

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Experience
18 Years
Current Role
CEO and Co-Founder
Job Level
Leadership
Location
London Area, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Kate cares about

Scaling Food Brands
Her company, Pesto, focuses on providing operational tools for challenger food and drink brands to manage growth, fix manual workflows, and scale their impact in major grocers.
Sustainable Food Systems
This is a stated passion in her professional headline, backed by her background founding a large-scale vertical farm and her degree in Environmental Technology.
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Career

Work history

11-2024
CEO and Co-Founder
Pesto
9-2024 - 12-2024
Entrepreneur
Antler
1-2013 - 8-2024
Founder
GrowUp Farms
7-2011 - 10-2012
Co-Founder
Arboreal
7-2007 - 1-2013
Organisational Change Consultant
IBM
In the press

Media appearances

AI-Driven Solutions for Global Food Distribution with Pesto. Featured in YouTube
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Great British Entrepreneur Awards: Kate Hofman Shortlisted. Featured in GrowUp Farms
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Education
2011 - 2012
Environmental Technology
Imperial College London
Honorary Doctorate of Science
Bath Spa University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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