Kate Hofman in

Kate Hofman

Commander · DISC type D
CEO and Co-Founder at Pesto
📍 London Area, United Kingdom

Kate Hofman is the CEO of Pesto, an ERP SaaS company she co-founded to empower challenger food and drink brands. A former founder of GrowUp Farms, she raised over £100m to launch the UKs first vertically-farmed salad brand into major retailers. She holds a degree in Environmental Technology from Imperial College London.

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Experience
18 Years
Current Role
CEO and Co-Founder
Job Level
Leadership
Location
London Area, United Kingdom
Personality Overview

How Kate shows up

Strong-Willed
Risk-Taker
Candid & Clear

They prefer to be the ones controlling the conversation or defining the terms. They take a lot of pride in personal achievements. They respond well to strong and respectful communication.

Priorities

Topics Kate cares about

Scaling Food Brands
Her company, Pesto, focuses on providing operational tools for challenger food and drink brands to manage growth, fix manual workflows, and scale their impact in major grocers.
Sustainable Food Systems
This is a stated passion in her professional headline, backed by her background founding a large-scale vertical farm and her degree in Environmental Technology.
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Career

Work history

11-2024
CEO and Co-Founder
Pesto
9-2024 - 12-2024
Entrepreneur
Antler
1-2013 - 8-2024
Founder
GrowUp Farms
7-2011 - 10-2012
Co-Founder
Arboreal
7-2007 - 1-2013
Organisational Change Consultant
IBM
In the press

Media appearances

AI-Driven Solutions for Global Food Distribution with Pesto. Featured in YouTube
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Great British Entrepreneur Awards: Kate Hofman Shortlisted. Featured in GrowUp Farms
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Education
2011 - 2012
Environmental Technology
Imperial College London
Honorary Doctorate of Science
Bath Spa University
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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