Kate Meda

Sharpshooter
DISC Type : DC

B2B SaaS Marketing Strategist at Edify Content

Detroit Metropolitan Area, United States

Overview

Kate Meda is a B2B SaaS Marketing Strategist at Edify Content, focusing on research-led content for the IT automation, fintech, and edtech industries. Described by peers as intelligent, creative, and highly adaptable, she has a proven record of quadrupling engagement and doubling leads for clients.

Kate has a deep background in the performing arts, holding a Bachelor of Music from Wayne State University and having worked professionally as a soprano. This artistic foundation shapes her unique approach to brand storytelling and content creation, blending creativity with strategic marketing.

She uniquely combines her career in B2B technology marketing with her background as a professional opera singer.

Personality Overview

Fast But Analytical

Thorough Evaluator

ROI Driven

They prefer to move quickly, and expect the same from others.  They are less concerned about the product and more about its potential impact. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

AI in Content
Advocates for using AI as a creative partner to enhance ideas rather than as a crutch that replaces human judgment and strategic thinking in content creation.
Results-Driven Content
Focuses on creating content that drives measurable business outcomes, such as her recent success in doubling a client's inbound leads in only four months.
The Craft of Writing
Believes the foundation of great B2B content is strong writing with a clear hook, not simply avoiding certain punctuation or over-relying on AI tools.

Media Appearances

Kate has no verified media appearances

Work History

1-2025
B2B SaaS Marketing Strategist at Edify Content
5-2020
Freelance Content, Copywriter, and Copyeditor at Kate Meda
8-2013
Soprano at Freelance
12-2022 - 12-2024
Copywriter at KORTX
6-2022 - 1-2023
Content Marketing Manager at SureSwift Capital

Education

2016 - 2019
Bachelor of Music from Wayne State University
Bachelor of Fine Arts - BFA from Wayne State University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Detroit Metropolitan Area, United States Job Level : Junior Designation : B2B SaaS Marketing Strategist at Edify Content
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Insights For Selling To Kate

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Objectively showcase the impact that your product creates
  • Speak about competitive differentiation that your product offers

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kate is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Kate

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Kate move?

  • If convinced, they can reach decisions quite fast.
  • Can Kate take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Kate

Personality Compatibility


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