Kate Y.

Critic
DISC Type : C

Digital Marketing Lead, Greater China at Fossil Group, Inc.

Hong Kong, Hong Kong SAR

Overview

Kate has no verified overview

Personality Overview

Critic

ROI Driven

Precise

They enjoy working alone and do not rely on others very often.  They are quite likely to negotiate on pricing or other key terms. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Kate has no verified topics they care about

Media Appearances

Kate has no verified media appearances

Work History

9-2021
Digital Marketing Lead, Greater China at Fossil Group, Inc.
9-2018 - 8-2021
Senior Ecommerce Analyst at Fossil Group, Inc.
6-2018 - 7-2018
Global Digital and Social Marketing MBA intern at INFINITI Motor Company Ltd.
12-2017 - 4-2018
Market Research MBA Intern at Consumer Search Group

Education

Master in Public Policy from National University of Singapore
Master of Business Administration - MBA from CUHK Business School

More Information

Social Presence :

Prographics :

Exp : 7 Location : Hong Kong, Hong Kong SAR Job Level : Middle Designation : Digital Marketing Lead, Greater China at Fossil Group, Inc.
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Insights For Selling To Kate

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Tell them what ROI they can expect

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kate is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Kate

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Kate move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Kate take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Kate

Personality Compatibility


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