Swati is a Brand and Content Strategist with over 12 years of experience in brand strategy, storytelling, and digital marketing. As the Brand Head at Perfora, she leads brand communication and growth initiatives. She holds a Masters Degree from the International School of Business and Media.
Outside of her corporate role, Swati is a dedicated storyteller and a published author of the book "Yaar Batohi". She runs Gumnam Awaaz, a popular Hindi storytelling platform that explores themes of longing and nostalgia, which has cultivated a community of over 15, 000 listeners and readers.
She created Gumnam Awaaz, a storytelling platform that began as a personal experiment and grew into a community of over 15, 000 followers.
Read the full overview →They are quite likely to negotiate on pricing or other key terms. They like to take decisions independently and do not seek others' support often. They prefer to analyze logically and value objective facts over emotions.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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