Swati Khanna

Critic
DISC Type : C

Brand Head at Perfora

Gurugram, Haryana, India

Overview

Swati is a Brand and Content Strategist with over 12 years of experience in brand strategy, storytelling, and digital marketing. As the Brand Head at Perfora, she leads brand communication and growth initiatives. She holds a Masters Degree from the International School of Business and Media.

Outside of her corporate role, Swati is a dedicated storyteller and a published author of the book "Yaar Batohi". She runs Gumnam Awaaz, a popular Hindi storytelling platform that explores themes of longing and nostalgia, which has cultivated a community of over 15, 000 listeners and readers.

She created Gumnam Awaaz, a storytelling platform that began as a personal experiment and grew into a community of over 15, 000 followers.

Personality Overview

Objective Thinker

Critic

Precise

They are quite likely to negotiate on pricing or other key terms.  They like to take decisions independently and do not seek others' support often. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

D2C Brand Building
At Perfora, she is focused on launching campaigns for new-age D2C brands targeting Gen-Z consumers in the personal care space.
Creative Storytelling
Defines herself as a storyteller who helps brands find their voice, a passion she also pursues through her personal creative projects.
Agency Collaboration
She is actively seeking to partner with creative agencies that can help build a brand voice that is "sharp, witty, multilingual, and unmistakably human. "

Media Appearances

Swati has no verified media appearances

Work History

9-2025
Brand Head at Perfora
12-2021 - 12-2024
Vice President-Brand & Digital Marketing at IndusInd Bank
4-2017 - 11-2021
Communications Specialist at Confidential
4-2014 - 3-2017
Senior Account Manager at McCann Worldgroup
4-2013 - 4-2014
Account Manager at Response India Pvt Ltd

Education

2008 - 2010
Master’s Degree from International school of business and Media

More Information

Social Presence :

Prographics :

Exp : 11 Location : Gurugram, Haryana, India Job Level : N/A Designation : Brand Head at Perfora
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Insights For Selling To Swati

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Tell them what ROI they can expect
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don’t try too hard to build a relationship with them
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Swati is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Swati

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Swati move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Swati take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Swati

Personality Compatibility


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