Katerina Karelli

Enigma
DISC Type : icd

Senior Journalist, BBC Verify | Producer to the BBC’s Analysis Editor at BBC News

London, England, United Kingdom

Overview

Katerina has no verified overview

Personality Overview

Fast Follower

Challenger

Friendly Yet Blunt

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Katerina has no verified topics they care about

Media Appearances

Katerina has no verified media appearances

Work History

11-2024
Senior Journalist, BBC Verify | Producer to the BBC’s Analysis Editor at BBC News
1-2022 - 3-2023
Programme Producer, Outside Source at BBC News
3-2020 - 10-2020
Planning Producer, BBC News Channel at BBC News
11-2017 - 11-2024
Journalist, BBC News Channel at BBC News
7-2016 - 8-2016
Contributor (Online/Print) at TCO London

Education

2015 - 2016
Master of Arts (MA) from City St George’s, University of London
2011 - 2015
Master of Arts with Honours (MA Hons) from The University of Edinburgh

More Information

Social Presence :

Prographics :

Exp : 7 Location : London, England, United Kingdom Job Level : N/A Designation : Senior Journalist, BBC Verify | Producer to the BBC’s Analysis Editor at BBC News
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Insights For Selling To Katerina

During A Call Or A Meeting

DO's

  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katerina is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Katerina

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Katerina move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Katerina take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Katerina

Personality Compatibility


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