Katerina Sardi Alvarez

Inquirer
DISC Type : cd

Senior Communications Strategist at Florida Power & Light

Miami, Florida, United States

Overview

Katerina has no verified overview

Personality Overview

Upfront

ROI Conscious

Judgemental

They care equally about the product and its potential impact.  They respond well to confident salespeople. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Katerina has no verified topics they care about

Media Appearances

Katerina has no verified media appearances

Work History

5-2023
Senior Communications Strategist at Florida Power & Light
11-2021 - 5-2023
Communication Specialist at Florida Power & Light
3-2021 - 11-2021
Associate Producer, NBC News at NBCUniversal Media, LLC
10-2018 - 3-2021
Associate Producer, TODAY at NBCUniversal Media, LLC
9-2015 - 10-2018
Researcher, TODAY at NBCUniversal Media, LLC

Education

5-2022 - 12-2025
Master's degree from University of Florida
2011 - 2013
Bachelor of Science (B.S.) from University of Florida

More Information

Social Presence :

Prographics :

Exp : 11 Location : Miami, Florida, United States Job Level : Junior Designation : Senior Communications Strategist at Florida Power & Light
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Insights For Selling To Katerina

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Tell them that you are there to help them create visible impact within their organization
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Avoid long winding pitches, stay objective
  • Avoid repeating yourself or making generalizations
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katerina is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Katerina

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Katerina move?

  • Their decision making speed is somewhere in the middle.
  • Can Katerina take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Katerina

Personality Compatibility


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