Katerina Steele

Critic
DISC Type : C

Patient Marketing Director at Alexion Pharmaceuticals, Inc.

United States

Overview

Katerina has no verified overview

Personality Overview

Objective Thinker

Critic

Negotiator

They are quite likely to negotiate on pricing or other key terms.  They prefer to analyze logically and value objective facts over emotions. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Katerina has no verified topics they care about

Media Appearances

Katerina has no verified media appearances

Work History

12-2024
Patient Marketing Director at Alexion Pharmaceuticals, Inc.
11-2021 - 5-2023
Director of Marketing, Franchise Patient Audience at Takeda
5-2020 - 12-2021
Director of Marketing, Bleeding Disorders Brands at Takeda
5-2018 - 4-2020
Market Research Lead -- Hematology & Rare Disease at Takeda
1-2018 - 3-2018
Director of Business Development and Analysis at AbelsonTaylor

Education

Master of Business Administration (M.B.A.) from The University of Chicago Booth School of Business
Bachelor of Arts (A.B.) from University of Chicago

More Information

Social Presence :

Prographics :

Exp : 11 Location : United States Job Level : Mid-senior Designation : Patient Marketing Director at Alexion Pharmaceuticals, Inc.
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Insights For Selling To Katerina

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katerina is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Katerina

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Katerina move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Katerina take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Katerina

Personality Compatibility


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