Kateryna Byelova

Judge
DISC Type : Dc

CEO & Principal Consultant at Sage XP

Bahrain

Overview

Kateryna Byelova is the CEO and Principal Consultant of Sage XP, a consultancy she founded to enhance internal communications and corporate culture in the Gulf region. With over 18 years of experience, she specializes in leading large-scale transformations for companies with up to 350, 000 employees and holds a Masters degree from Johns Hopkins University.

Kateryna is deeply invested in the professional community of the Gulf region, where she lives and works. She serves on the strategy board for the Middle East Public Relations Association (MEPRA) and actively contributes her expertise through writing and speaking engagements.

She led the first-ever research study on Internal Communications and Corporate Culture in the Gulf region, establishing benchmarks for the industry.

Personality Overview

Quality Focused

Demanding

Fast But Wary

More than the product, they care about the effectiveness of the product.  They respond well to strong and respectful communication. They are not focused on building rapport and relationships.

Topics They Care About

Corporate Culture
Her consultancy, Sage XP, specializes in designing corporate cultures that align with business performance. She frequently writes and speaks on shaping employee behavior.
Internal Communications
A core focus of her 18+ year career, she builds internal communications functions from scratch and develops strategies to improve employee engagement and eNPS.
Gulf Region Business
She founded her consultancy to serve the Gulf region, joined the MEPRA strategy board, and conducted the first regional study on corporate communications.

Media Appearances

Kateryna has no verified media appearances

Work History

9-2025
CEO & Principal Consultant at Sage XP
2-2026
Strategy board member at Middle East Public Relations Association
1-2026
Columnist at Strategic
9-2023 - 5-2025
Masters in Communication at The Johns Hopkins University
2-2021 - 4-2022
VP of Communications, Deputy CEO, Aura Agency at Gazprom-media

Education

1-2024 - 5-2025
Master of Arts - MA from The Johns Hopkins University
2009 - 2011
Master of Arts - MA from National University «Kyiv Aviation Institute»

More Information

Social Presence :

Prographics :

Exp : 17 Location : Bahrain Job Level : Leadership Designation : CEO & Principal Consultant at Sage XP
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Insights For Selling To Kateryna

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Make sure that you circle back fast on any action items, it wins their trust
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don't try too hard to forge relationships with them
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kateryna is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Kateryna

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Kateryna move?

  • They can take decisions very fast if you manage to convince them.
  • Can Kateryna take some risk or not?

  • The risks don’t matter much to them.

You And Kateryna

Personality Compatibility


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