Kateryna Byelova is the CEO and Principal Consultant of Sage XP, a consultancy she founded to enhance internal communications and corporate culture in the Gulf region. With over 18 years of experience, she specializes in leading large-scale transformations for companies with up to 350, 000 employees and holds a Masters degree from Johns Hopkins University.
Kateryna is deeply invested in the professional community of the Gulf region, where she lives and works. She serves on the strategy board for the Middle East Public Relations Association (MEPRA) and actively contributes her expertise through writing and speaking engagements.
She led the first-ever research study on Internal Communications and Corporate Culture in the Gulf region, establishing benchmarks for the industry.
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