Kateryna Shevchenko in

Kateryna Shevchenko

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Ambassador at HeyGen
📍 Kingston Upon Hull, England, United Kingdom

Kateryna is a global marketing expert with over 15 years of experience, specializing in using AI avatars to connect brands like Vodafone and Mastercard with diverse audiences. She holds an MSc in Marketing Management from the University of Hull. Colleagues describe her as responsible, client-centric, and an astute strategist with outstanding communication skills.

Kateryna has a deep passion for innovation, digital transformation, and education, frequently serving as a guest lecturer and speaker at marketing events. She is also an instructor and author, sharing her expertise on AI and digital marketing with a global student base through platforms like Udemy.

Unique fact: She was the first student at her academy to defend an exam using a video avatar she created herself, earning honors for the achievement.

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Experience
6 Years
Current Role
Ambassador
Location
Kingston Upon Hull, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Kateryna cares about

AI in Marketing
Her Master's dissertation focused on AI avatars in cross-cultural marketing, and she is an ambassador and instructor for AI platform HeyGen.
Global Brand Strategy
She has over 15 years of experience helping major brands like Barbie, GSK, and Vodafone connect with global audiences through strategic storytelling and technology.
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Career

Work history

1-2026
Ambassador
HeyGen
3-2025
Instructor, Author of online course “The Power of IA Avatars with HeyGen” on Udemy
Udemy
9-2023 - 7-2025
Student
University of Hull
9-2023 - 11-2024
Master of Science in Marketing Management
University of Hull
6-2021 - 6-2022
Team Lead ( Account managers team)
AIR Media-Tech
In the press

Media appearances

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Education
Marketing Management and Business Strategy
University of Hull
2001 - 2006
Diploma of specialist in history and law (teacher)
Historical-legal-philosophical faculty of the Cherkassy national University by B. Khmelnitsky
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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