Kateryna Shevchenko

Captain
DISC Type : DS

Ambassador at HeyGen

Kingston Upon Hull, England, United Kingdom

Overview

Kateryna is a global marketing expert with over 15 years of experience, specializing in using AI avatars to connect brands like Vodafone and Mastercard with diverse audiences. She holds an MSc in Marketing Management from the University of Hull. Colleagues describe her as responsible, client-centric, and an astute strategist with outstanding communication skills.

Kateryna has a deep passion for innovation, digital transformation, and education, frequently serving as a guest lecturer and speaker at marketing events. She is also an instructor and author, sharing her expertise on AI and digital marketing with a global student base through platforms like Udemy.

Unique fact: She was the first student at her academy to defend an exam using a video avatar she created herself, earning honors for the achievement.

Personality Overview

Decisive But Calm

Long-Term Thinker

Planner & Achiever

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

AI in Marketing
Her Master's dissertation focused on AI avatars in cross-cultural marketing, and she is an ambassador and instructor for AI platform HeyGen.
Global Brand Strategy
She has over 15 years of experience helping major brands like Barbie, GSK, and Vodafone connect with global audiences through strategic storytelling and technology.
Influencer Marketing
Previously worked for years in influencer marketing, leading teams and developing successful campaigns, including a notable project for Mattel's Pictionary Air.

Media Appearances

Kateryna has no verified media appearances

Work History

1-2026
Ambassador at HeyGen
3-2025
Instructor, Author of online course “The Power of IA Avatars with HeyGen” on Udemy at Udemy
9-2023 - 7-2025
Student at University of Hull
9-2023 - 11-2024
Master of Science in Marketing Management at University of Hull
6-2021 - 6-2022
Team Lead ( Account managers team) at AIR Media-Tech

Education

Marketing Management and Business Strategy from University of Hull
2001 - 2006
Diploma of specialist in history and law (teacher) from Historical-legal-philosophical faculty of the Cherkassy national University by B. Khmelnitsky

More Information

Social Presence :

Prographics :

Exp : 6 Location : Kingston Upon Hull, England, United Kingdom Job Level : N/A Designation : Ambassador at HeyGen
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Insights For Selling To Kateryna

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Avoid putting conscious effort into relationship-building
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kateryna is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Kateryna

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Kateryna move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Kateryna take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Kateryna

Personality Compatibility


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