Brian Beach

Planner
DISC Type : Sc

Executive Vice President of Sales at Nanonation

Omaha, Nebraska, United States

Overview

Brian is the Community Bank Executive at Eltropy, recognized for translating strategic initiatives into tangible business results. His career includes roles as a sales SVP and CEO/founder of marketing and manufacturing firms, focusing on growth for financial institutions. Colleagues describe him as a strategic-minded leader, problem-solver, and calm under pressure.

Brian is a proud military veteran and father to a son who is an Airforce Staff Sergeant. He publicly honors and supports those who have served and sacrificed for the country, indicating a strong personal connection to the armed forces community.

Before his career in financial technology, Brian co-founded and ran a manufacturing and distribution company that provided solutions for excavation shoring and barrier walls.

Personality Overview

Slower Adopter

Analytical & Cautious

Deliberate

They do not like taking risks at all and go for proven options in the end.  Being observant comes to them naturally. They tend to be clear about their needs and limitations and are unlikely to promise too much.

Topics They Care About

Community Banking
His current role is dedicated to serving community financial institutions, and he actively participates in industry events for the ABA, IBAT, and other banking associations.
Financial Marketing
As the former CEO of two marketing firms, Lattice Marketing and ACTON Marketing, he has deep expertise in customer acquisition strategies for banks and credit unions.
AI in Finance
He is an advocate for using AI to help community financial institutions improve their communications and operational efficiency, as highlighted in his professional posts.

Media Appearances

Brian has no verified media appearances

Work History

8-2021 - 2-2025
Executive Vice President of Sales at Nanonation
1-2018 - 8-2022
President/CEO at Heliwalls
9-2013 - 12-2017
CEO at Lattice Marketing LLC
10-2004 - 9-2013
CEO at ACTON Marketing
EVP National Sales at ACTON Marketing, LLC

Education

Education details unavailable from Purdue University - Krannert School of Management
2002 - 2004
Graduated from SOBMM

More Information

Social Presence :

Prographics :

Exp : 20 Location : Omaha, Nebraska, United States Job Level : Leadership Designation : Executive Vice President of Sales at Nanonation
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Brian

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Brian take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Brian

Personality Compatibility


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