Kath Casey (Ford)

Trailblazer
DISC Type : DI

Marketing Consultant at Soldo

Marlow, England, United Kingdom

Overview

Kath is a marketing consultant with over two decades of experience specializing in demand generation, event management, and partner marketing for tech firms like Alation, Okta, and VMware. A graduate of the University of Southampton, people often describe her as proactive, flexible, and a creative team player with great attention to detail.

She offers a unique "Broken Arrow" service, providing rapid, senior-level marketing support to teams facing unexpected resource shortages before critical events or deadlines, ensuring key programs are executed successfully.

Personality Overview

Achievement-Oriented

Friendly But Fast

Charismatic

If they come to believe in your value proposition, they will be your champion.  A combination of speed and relationship gets the best response from them. They are charming and can persuade others to support their decisions.

Topics They Care About

EMEA Marketing Strategy
Has extensive experience managing and single-handedly running all EMEA marketing functions for major tech companies like Alation and Okta, focusing on demand generation.
On-Demand Consulting
Her core business model is providing flexible, on-demand marketing support, acting as a trusted and scalable extension of a client's team during peak periods.
Tech Event Marketing
She frequently manages and promotes presence at major industry events, such as the Gartner Data & Analytics conference and Alation's strategic annual events.

Media Appearances

Kath has no verified media appearances

Work History

11-2025
Marketing Consultant at Soldo
Marketing Consultant at Leap Marketing Consultancy
3-2024 - 9-2025
Marketing Consultant at Alation
7-2020 - 1-2024
Marketing Consultant at Okta, Inc.
9-2018 - 7-2020
Marketing Consultant at British Heart Foundation

Education

BA Hons 2:1 from University of Southampton

More Information

Social Presence :

Prographics :

Exp : 6 Location : Marlow, England, United Kingdom Job Level : Middle Designation : Marketing Consultant at Soldo
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Insights For Selling To Kath

During A Call Or A Meeting

DO's

  • Help them visualize the impact of their decision
  • Showcase existing customers and use case-studies to grab their attention
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don't make any commitments that you might not be able to fulfill
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kath is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Kath

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Kath move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Kath take some risk or not?

  • If necessary, they will be ready to take risks.

You And Kath

Personality Compatibility


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