Saad Zaitooni

Examiner
DISC Type : cs

CEO & Founder at Kara

Riyadh, Riyadh, Saudi Arabia

Overview

Saad Zaitooni is the CEO and Founder of Rent Kara, a Device-as-a-Service (DaaS) company focused on B2B electronics rental. A graduate of King AbdulAziz University with a background in business analysis, he is described as detail-oriented and has experience in process improvement and systems integration.

He is passionate about driving cultural change around consumption, shifting from a mindset of ownership to one of usership. He actively participates in the Saudi startup ecosystem, sharing insights at events like BibanGlobal and expressing pride in local Saudi talent and innovation.

His core ambition with Rent Kara is not just business success, but to fundamentally change the entire culture around how people access and use electronics.

Personality Overview

Overcautious

Tough To Convince

Unexpressive

The only way to convince them is by showing them examples and ample proof.  They are quite aware of their needs and limitations, so they are unlikely to over-promise. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Device-as-a-Service
His company, Rent Kara, is built on the DaaS model, providing consumer electronics to businesses through a subscription-based rental service.
Cultural Change
He has stated his goal is to change the entire culture of consumption, moving society from an ownership model to a usership or access-based model.
Circular Economy
His business model inherently supports the circular economy by extending the life and use of electronic devices through renting and servicing.

Media Appearances

Saad has no verified media appearances

Work History

6-2022
CEO & Founder at Kara
11-2017 - 6-2022
CEO & Co-founder at UM Service
10-2016 - 10-2017
Senior Business Analyst at Red Sea Gateway Terminal
2-2015 - 10-2016
Managment Trainee Program (ADMIRAL) at Red Sea Gateway Terminal
8-2014 - 2-2015
Business Analysis at Red Sea Gateway Terminal

Education

2010 - 2014
Bachelor of Science (BS) from King AbdulAziz University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Riyadh, Riyadh, Saudi Arabia Job Level : Leadership Designation : CEO & Founder at Kara
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Insights For Selling To Saad

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Saad is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Saad

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Saad move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Saad take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Saad

Personality Compatibility


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