Katharina Frerich

Questioner
DISC Type : c

Creative Director at trivago

Düsseldorf, North Rhine-Westphalia, Germany

Overview

Katharina has no verified overview

Personality Overview

Price-Sensitive

Cautious & Analytical

Not Easily Convinced

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Katharina has no verified topics they care about

Media Appearances

Katharina has no verified media appearances

Work History

5-2024
Creative Director at trivago
1-2022 - 5-2024
Art Director at trivago
11-2019 - 12-2021
Corporate Design Lead at trivago
7-2017 - 10-2017
Senior Communication Designer at D’art Design Gruppe GmbH
11-2015 - 6-2017
Kommunikationsdesignerin at gestalt communications

Education

10-2006 - 4-2011
Diplom from Ruhrakademie Schwerte

More Information

Social Presence :

Prographics :

Exp : 11 Location : Düsseldorf, North Rhine-Westphalia, Germany Job Level : Mid-senior Designation : Creative Director at trivago
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Insights For Selling To Katharina

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Share as much information as possible regarding your product

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katharina is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Katharina

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Katharina move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Katharina take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Katharina

Personality Compatibility


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