Katharine Weiss

Examiner
DISC Type : cs

General Manager & Marketing Director, Essentia Water at Nestlé Waters & Premium Beverages

Arlington, Virginia, United States

Overview

Katharine has no verified overview

Personality Overview

Late Adopter

Tough To Convince

Status Quo Seeker

They do not like taking risks at all and go for proven options in the end.  They tend to have clarity about their needs and constraints, and are unlikely to over-promise. They are thorough and always follow a systematic approach.

Topics They Care About

Katharine has no verified topics they care about

Media Appearances

Katharine has no verified media appearances

Work History

5-2025
General Manager & Marketing Director, Essentia Water at Nestlé Waters & Premium Beverages
7-2023 - 5-2025
Senior Strategy Manager, Premium Waters at Nestlé
2-2021 - 7-2023
Brand Manager, San Pellegrino at Nestlé
1-2020 - 2-2021
Brand Manager for Natural & Organic Innovation and Business Model Transformation at General Mills
11-2018 - 1-2020
Senior Associate Marketing Manager - Pillsbury at General Mills

Education

2014 - 2016
Master of Arts (MA) from The Lauder Institute - University of Pennsylvania
2014 - 2016
Master of Business Administration (MBA) from The Wharton School

More Information

Social Presence :

Prographics :

Exp : 11 Location : Arlington, Virginia, United States Job Level : Senior Designation : General Manager & Marketing Director, Essentia Water at Nestlé Waters & Premium Beverages
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Insights For Selling To Katharine

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't push them too hard to make fast decisions, give them time
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katharine is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Katharine

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Katharine move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Katharine take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Katharine

Personality Compatibility


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