Katherine A.

Enthusiast
DISC Type : i

Global Head of Field, Partner, & Event Marketing at Mashgin

United States

Overview

Katherine leads global field, partner, and event marketing at Mashgin, with a background that includes senior marketing roles at Google, Temporal Technologies, and Hiro. She holds a degree in Biochemistry from Rice University, blending analytical skills with brand strategy.

Outside of her professional life, she shows a keen interest in college sports, particularly following Arizona State University and major sports media like ESPN. This suggests a passion for collegiate athletics and the excitement of live sporting events.

Unique fact: She successfully pivoted from a hard science background in Biochemistry to a leadership career in brand and activation marketing for major global companies.

Personality Overview

Non-Confrontational

Optimistic

Consensus Focused

They are more about building relationships than just cutting deals.  They agree with others often, so exercise caution when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Event & Field Marketing
Her current and past roles are centered on leading event, field, and partner marketing, indicating this is her core professional expertise.
Strategic Brand Partnerships
Her headline and experience at multiple companies like Hiro and Mashgin highlight a consistent focus on building and leveraging strategic brand partnerships.
AI in Retail
[Predicted] As a marketing leader at Mashgin, an AI-powered self-checkout company, she is likely focused on technology transforming the retail customer experience.

Media Appearances

Katherine has no verified media appearances

Work History

11-2024
Global Head of Field, Partner, & Event Marketing at Mashgin
1-2024 - 10-2024
Event, Field, & Partner Marketing Lead at Temporal Technologies
2022 - 2024
Global Brand Activation & Partnerships Lead at Hiro
2021 - 2022
Senior Android Activation Marketing Manager at Google
2018 - 2021
Lifestyle & Activation Marketing Lead at Mast-Jägermeister US, Inc.

Education

2009 - 2011
Biochemistry (B.S) from Rice University
2012 - 2013
Bachelor’s Degree from The University of Texas at Austin

More Information

Social Presence :

Prographics :

Exp : 13 Location : United States Job Level : Mid-senior Designation : Global Head of Field, Partner, & Event Marketing at Mashgin
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Insights For Selling To Katherine

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Compliment them about their personality if you get a chance
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be excessively objective, be like a storyteller with them
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katherine is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Katherine

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Katherine move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Katherine take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Katherine

Personality Compatibility


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