Katherine Binns

Energizer
DISC Type : I

Director at Prescient

New York, New York, United States

Overview

Katherine Binns is a Director at Prescient, a global strategic consultancy. With an Executive MBA from New York University, she specializes in providing customer insights across the full drug life cycle, with a focus on rare diseases and oncology. Her career includes leadership roles at STRAT7 Incite, GfK, and Harris Interactive.

Katherines background includes a Bachelor of Fine Arts from the San Francisco Art Institute, suggesting a strong appreciation for creative and human-centric approaches. This unique educational path indicates a blend of analytical business acumen with a foundation in the arts, shaping her perspective on understanding people.

Her career began by building an award-winning health practice that pioneered the use of online panels for patients and health professionals.

Personality Overview

Imaginative

Full Of Energy

Relationship Oriented

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are really good at seeing what the long-term impacts of their decisions could be. They are always positive and upbeat, so take their promises with a pinch of salt.

Topics They Care About

Pharmaceutical Strategy
Her entire career is focused on providing strategic consultancy and customer insights for pharmaceutical, biologics, and oncology products throughout their life cycle.
Human-centric Insights
Her work at STRAT7 Incite emphasized a "human-centric" approach, and she focuses on understanding customer and patient perspectives to unlock opportunities.
Market Research
Her roles at GfK, Knowledge Networks, and Harris Interactive involved leading health teams focused on market readiness and foundational research for new product launches.

Media Appearances

Katherine has no verified media appearances

Work History

5-2025
Director at Prescient
8-2019 - 2-2025
Director at STRAT7 Incite
7-2011 - 7-2019
Executive Vice President at GfK
4-2008 - 7-2011
Senior Vice President at Knowledge Networks
President Healthcare at Harris Interactive

Education

6-1995 - 8-1996
Executive MBA from New York University
1979 - 1982
Bachelors of fine arts from San Francisco Art Institute

More Information

Social Presence :

Prographics :

Exp : 17 Location : New York, New York, United States Job Level : Mid-senior Designation : Director at Prescient
URL has been copied!

Insights For Selling To Katherine

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Talk anecdotally about the customer experience that your product offers
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t be too formal, focus on building comfort and trust
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katherine is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Katherine

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Katherine move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Katherine take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Katherine

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.