Katherine Gensler

Evaluator
DISC Type : dcs

Vice President of Government Affairs and Marketing at Arevon

Washington, District of Columbia, United States

Overview

Katherine has no verified overview

Personality Overview

Hard To Convince

Quality Focused

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Katherine has no verified topics they care about

Media Appearances

Katherine has no verified media appearances

Work History

11-2020
Vice President of Government Affairs and Marketing at Arevon
1-2019 - 11-2020
Vice President of Regulatory Affairs at Solar Energy Industries Association
2-2008 - 12-2018
Director, Government Affairs at Solar Energy Industries Association
3-2005 - 2-2008
California Liaison at Federal Energy Regulatory Commission
6-2002 - 3-2005
Energy Industry Analyst at Federal Energy Regulatory Commission

Education

BS from University of Wisconsin-Madison
MPA from Indiana University Bloomington

More Information

Social Presence :

Prographics :

Exp : 23 Location : Washington, District of Columbia, United States Job Level : Senior Designation : Vice President of Government Affairs and Marketing at Arevon
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Insights For Selling To Katherine

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katherine is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Katherine

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Katherine move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Katherine take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Katherine

Personality Compatibility


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