Katherine Han

Examiner
DISC Type : cs

Senior Field Marketing Manager, Programs at Confluent

San Diego, California, United States

Overview

Katherine is a process-oriented marketing professional with over seven years of experience in the cloud and software industry. As a Senior Field Marketing Manager at Confluent, she specializes in B2B demand generation, field marketing, and events. She holds a Bachelor of Science from the University of California, Davis.

Outside of her marketing role, Katherine is actively involved in corporate and community initiatives. She takes on leadership roles, such as being a lead for the Asians @ Confluent employee resource group, and enjoys volunteering with her colleagues at organizations like the SF Food Bank.

Unique fact: Katherine helped lead the celebration of AAPI Heritage Month for her companys employee resource group.

Personality Overview

Overcautious

Unexpressive

Late Adopter

The only way to convince them is by showing them examples and ample proof.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

B2B Event Marketing
Her role focuses on field and events marketing, and she actively promotes campaigns like the Confluent "Data In Motion Tour" and "Camp Confluent" to drive engagement.
Data Streaming
[Predicted] As a marketing leader at Confluent, she is focused on promoting the value and applications of data streaming platforms to various industries.
AAPI Community Leadership
She is a lead for the Asians @ Confluent (ACON) employee resource group and organized events to celebrate Asian American and Pacific Islander Heritage Month.

Media Appearances

Katherine has no verified media appearances

Work History

9-2025
Senior Field Marketing Manager, Programs at Confluent
7-2022 - 9-2025
Field Marketing Manager, Programs at Confluent
2-2021 - 7-2022
Field Marketing Specialist at Confluent
7-2018 - 2-2021
Marketing Specialist at Synopsys Inc
7-2017 - 9-2017
Marketing Intern at Synopsys Inc

Education

Bachelor of Science (B.S.) from University of California, Davis
Education details unavailable from Dougherty Valley High School

More Information

Social Presence :

Prographics :

Exp : 7 Location : San Diego, California, United States Job Level : Middle Designation : Senior Field Marketing Manager, Programs at Confluent
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Insights For Selling To Katherine

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Ask them which other stakeholders would be important for this purchase decision
  • Be firm in your communication and stay in control

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katherine is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Katherine

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Katherine move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Katherine take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Katherine

Personality Compatibility


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