Katherine Macfarland

Observer
DISC Type : ic

Associate Chief Clinical Information Officer at North London NHS Foundation Trust

London, England, United Kingdom

Overview

Katherine Macfarland is a Specialty Trainee Psychiatrist and an Associate Chief Clinical Information Officer at the North London NHS Foundation Trust. A University of Cambridge graduate, she is passionate about driving digital transformation in healthcare to improve outcomes for patients and staff, focusing on clinical informatics and electronic patient records.

Her core professional motivation is a deep interest in psychiatry, which she views as the next great frontier in medicine. She focuses on the positive impact that technology can have on all stakeholders in the health and social care system, including patients, carers, and staff.

Katherine holds the unique dual role of being both a practicing psychiatrist and a clinical IT leader within the NHS.

Personality Overview

Value Driven

Assertive

Curious

They are generally good communicators and can be hard to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Digital Health Transformation
States that digital transformation in health and social care is her passion due to its wide-ranging positive impacts.
Clinical Informatics
As Associate CCIO, she leads projects on electronic patient records (EPR), pathology support, and shared care records (HIE).
Mental Health Innovation
Her chosen specialty is Psychiatry, and she believes understanding mental health is the "next great frontier in medicine. "

Media Appearances

Katherine has no verified media appearances

Work History

4-2025
Associate Chief Clinical Information Officer at North London NHS Foundation Trust
11-2024
Specialty Registrar in Psychiatry at North London NHS Foundation Trust
2-2022 - 11-2024
Specialty Registrar in Psychiatry at Camden and Islington NHS Foundation Trust
8-2021 - 10-2021
Medical Doctor at North Middlesex University Hospital NHS Trust
3-2021 - 7-2021
Project Lead at North London Partners in Health and Care

Education

2012 - 2018
Bachelor of Medicine from University of Cambridge
2014 - 2015
Bachelor of Arts - BA from University of Cambridge

More Information

Social Presence :

Prographics :

Exp : N/A Location : London, England, United Kingdom Job Level : N/A Designation : Associate Chief Clinical Information Officer at North London NHS Foundation Trust
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Insights For Selling To Katherine

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Be prepared for a lot of questions, answer them objectively
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katherine is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Katherine

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Katherine move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Katherine take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Katherine

Personality Compatibility


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