Katherine O’Sullivan

Energizer
DISC Type : I

Head of Buying - Cheese, Desserts, Juice & Dairy Alternatives at Sainsbury's

London, England, United Kingdom

Overview

Katherine has no verified overview

Personality Overview

Believer

Enthusiastic

Imaginative

They are people oriented, friendly and like creating new connections.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Katherine has no verified topics they care about

Media Appearances

Katherine has no verified media appearances

Work History

11-2021
Head of Buying - Cheese, Desserts, Juice & Dairy Alternatives at Sainsbury's
3-2019 - 9-2020
Head of Buying - Confectionary & Biscuits at Sainsbury's
7-2018 - 3-2019
Head of Buying - Snacking & Crisps at Sainsbury's
1-2017 - 7-2018
Senior Buyer at Sainsbury's
1-2015 - 1-2017
Buyer at Sainsbury's

Education

2007 - 2010
Mathematics & Management from Loughborough University

More Information

Social Presence :

Prographics :

Exp : 13 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Buying - Cheese, Desserts, Juice & Dairy Alternatives at Sainsbury's
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Insights For Selling To Katherine

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Talk anecdotally about the customer experience that your product offers
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Don’t assume a yes just because they have not said no
  • Avoid cutting into their flow
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katherine is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Katherine

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Katherine move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Katherine take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Katherine

Personality Compatibility


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