Kathryn Howarth

Questioner
DISC Type : c

Head of Apprenticeships and Work Based Learning at Basingstoke College of Technology

Southampton, England, United Kingdom

Overview

Kathryn is an experienced data and compliance leader, currently serving as the Head of Apprenticeships and Work Based Learning at Basingstoke College of Technology. With a background in MIS and data analysis, she has over a decade of experience in FE funding and compliance. She holds a BSc from Edge Hill University.

Outside of her professional role, Kathryn is actively involved in her community. She has organized and participated in initiatives to support local organizations, such as the Basingstoke Foodbank, on behalf of her college, demonstrating a clear commitment to social responsibility and local engagement.

Her apprenticeship team at Basingstoke College of Technology received a City & Guilds award for their success.

Personality Overview

Value Seeker

Not Easily Convinced

Price-Sensitive

They are more likely than others to negotiate on pricing and terms.  They prefer to fully evaluate every situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Apprenticeship Advocacy
Publicly advocates for changing the mindset around apprenticeships, promoting them as a valuable tool for all ages and career stages to address workforce skills gaps.
Workforce Upskilling
Focuses on leveraging higher-level apprenticeships as a strategic method for businesses to train and upskill their current employees, enhancing their organizational capabilities.
Data-Driven Education
Has a strong background in Management Information Systems (MIS), data management, and business intelligence, indicating a focus on using data to inform educational strategy.

Media Appearances

Basingstoke College of Technology's apprenticeship drive. Featured in Basingstoke Gazette

See Now

Work History

9-2024
Head of Apprenticeships and Work Based Learning at Basingstoke College of Technology
2-2024 - 9-2024
Interim Data and Performance Analyst at Basingstoke College of Technology
7-2021 - 2-2024
MIS and Exams Manager at Hopwood Hall College
7-2014 - 7-2021
MIS Manager at Loreto Sixth Form College
7-2011 - 6-2014
Office Manager at Loreto Sixth Form College

Education

1999 - 2002
BSc from Edge Hill University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Southampton, England, United Kingdom Job Level : Mid-senior Designation : Head of Apprenticeships and Work Based Learning at Basingstoke College of Technology
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Insights For Selling To Kathryn

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kathryn is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Kathryn

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Kathryn move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Kathryn take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Kathryn

Personality Compatibility


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