Kathryn Kennedy

Observer
DISC Type : ic

Account Executive at Elite Media Group

Greater Tampa Bay Area, United States

Overview

Kathryn Kennedy is a seasoned partnerships professional in the advertising industry, currently with Elite Media Group. Her career includes leadership roles at Skydeo and AdMedi, focusing on programmatic media, search, and ad ops solutions. She holds a Bachelor of Science from Missouri State University.

Outside of her primary role, Kathryn is passionate about industry networking and innovation. She frequently travels to high-profile summits in locations like Lake Tahoe, Miami, and Puerto Rico to connect with peers and discuss the future of marketing technology.

She was part of the leadership team when Skydeo acted as the premier sponsor for MediaPosts Data & Programmatic Insider Summit.

Personality Overview

Curious

Value Driven

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They ask a lot of questions and rely heavily on information and collaterals. They are generally good communicators and can be hard to convince.

Topics They Care About

Ad Tech Partnerships
Her career has focused on building client relationships and strategic partnerships in advertising technology at companies like Elite Media Group and Skydeo.
Programmatic Advertising
Her work at both Skydeo and Elite Media Group is centered on providing partners with programmatic advertising solutions and white-glove service.
AI in Marketing
She has actively promoted her team's use of AI to revolutionize audience creation for marketers at major industry events.

Media Appearances

Kathryn has no verified media appearances

Work History

11-2025
Account Executive at Elite Media Group
6-2024 - 10-2025
Vice President of Partnerships at Skydeo
11-2023 - 6-2024
Senior Director of Enterprise Sales at AdMedia
2-2021 - 11-2023
Brand Marketing Executive at AdMedia
9-2019 - 10-2020
Account Executive at Robert Half

Education

2015 - 2018
Bachelor of Science (B.S.) from Missouri State University

More Information

Social Presence :

Prographics :

Exp : 6 Location : Greater Tampa Bay Area, United States Job Level : Middle Designation : Account Executive at Elite Media Group
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Insights For Selling To Kathryn

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Help them understand the risk aspect fully while inspiring confidence
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kathryn is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Kathryn

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Kathryn move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Kathryn take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Kathryn

Personality Compatibility


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