Kathryn Marsden OBE

Energizer
DISC Type : I

Chief Executive Officer at Yorkshire Air Ambulance

United Kingdom

Overview

Kathryn has no verified overview

Personality Overview

Believer

Imaginative

Full Of Energy

They excel at seeing the bigger picture, and the long-term impact of their decisions.  They are not always early adopters but can be pursuaded by leveraging strong relationships. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Kathryn has no verified topics they care about

Media Appearances

Kathryn has no verified media appearances

Work History

3-2026
Chief Executive Officer at Yorkshire Air Ambulance
10-2025
Trustee at Community Integrated Care
5-2020 - 2-2026
Chief Executive Officer at Social Care Institute for Excellence (SCIE)
2-2018 - 4-2020
Chief Operating Officer at Alzheimer's Society
9-2012 - 2-2018
Director of Operations at Alzheimer's Society

Education

Bachelor of Science - BS from University of Leeds
10-2016 - 5-2024
Bachelor of Arts - BA from The Open University

More Information

Social Presence :

Prographics :

Exp : N/A Location : United Kingdom Job Level : N/A Designation : Chief Executive Officer at Yorkshire Air Ambulance
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Insights For Selling To Kathryn

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Do some small talk, ask them how things are going on their side

DONT's

  • Don’t assume a yes just because they have not said no
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kathryn is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Kathryn

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Kathryn move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Kathryn take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Kathryn

Personality Compatibility


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