Kathy Logothetis

Visionary
DISC Type : Ds

Head of Marketing, Cubewire (P8IO Group) at Cubewire

Australia

Overview

Kathy Logothetis is a senior marketing leader with over 20 years of experience shaping brands and go-to-market strategies for global organizations like EY and agile startups like Cubewire. Colleagues describe her as an inspiring, strategic, and respected leader. She holds an MSc in Marketing.

Driven by a strong sense of purpose, Kathy is passionate about doing work that creates a meaningful impact beyond metrics. She cares deeply about connection, whether its launching a new campaign, elevating a brand, or mentoring a colleague to help them succeed.

She uniquely blends the structure and discipline of a Big 4 environment with the agile execution of a start-up.

Personality Overview

Big Vision Person

Early Adopter

Objective Evaluator

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Digital Assets & Tokenisation
Her recent work and posts focus on the growing momentum of tokenisation and digital asset treasury operations, particularly within the Australian and APAC markets.
Purpose-Driven Marketing
Believes great marketing is about connection and focuses on doing work that "moves people, not just metrics," emphasizing making a real difference.
Bringing Products to Market
Her expertise lies in developing and executing brand, positioning, and go-to-market strategies, a consistent theme throughout her career at EY, CYBERTIFY, and Cubewire.

Media Appearances

Kathy Logothetis – Cybertify. Featured in Cybertify

See Now

Work History

11-2025
Head of Marketing, Cubewire (P8IO Group) at Cubewire
7-2025 - 10-2025
Interim Chief Marketing Officer at CYBERTIFY
1-2018 - 6-2025
Oceania Financial Services Brand, Marketing and Communications (BMC) Leader at EY
6-2014 - 12-2017
Oceania Marketing Leader – Assurance & CFO Program at EY
5-2011 - 6-2014
Oceania Marketing Leader - Tax, Human Capital and Advisory at EY

Education

2008 - 2010
MSc in Marketing from University of South Wales
2001 - 2002
Postgraduate Diploma in Marketing from London Metropolitan University

More Information

Social Presence :

Prographics :

Exp : 22 Location : Australia Job Level : Mid-senior Designation : Head of Marketing, Cubewire (P8IO Group) at Cubewire
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Insights For Selling To Kathy

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • Let them know of potential risks but suggest mitigation methods alongside
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't shy away from asking hard questions, but be extra polite
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kathy is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Kathy

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Kathy move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Kathy take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Kathy

Personality Compatibility


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