Kathy Logothetis in

Kathy Logothetis

Visionary · DISC type Ds
Head of Marketing, Cubewire (P8IO Group) at Cubewire
📍 Australia

Kathy Logothetis is a senior marketing leader with over 20 years of experience shaping brands and go-to-market strategies for global organizations like EY and agile startups like Cubewire. Colleagues describe her as an inspiring, strategic, and respected leader. She holds an MSc in Marketing.

Driven by a strong sense of purpose, Kathy is passionate about doing work that creates a meaningful impact beyond metrics. She cares deeply about connection, whether its launching a new campaign, elevating a brand, or mentoring a colleague to help them succeed.

She uniquely blends the structure and discipline of a Big 4 environment with the agile execution of a start-up.

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Experience
22 Years
Current Role
Head of Marketing, Cubewire (P8IO Group)
Job Level
Mid-senior
Location
Australia
Personality Overview

How Kathy shows up

Big Vision Person
Early Adopter
Objective Evaluator

They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.

Priorities

Topics Kathy cares about

Digital Assets & Tokenisation
Her recent work and posts focus on the growing momentum of tokenisation and digital asset treasury operations, particularly within the Australian and APAC markets.
Purpose-Driven Marketing
Believes great marketing is about connection and focuses on doing work that "moves people, not just metrics," emphasizing making a real difference.
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Career

Work history

11-2025
Head of Marketing, Cubewire (P8IO Group)
Cubewire
7-2025 - 10-2025
Interim Chief Marketing Officer
CYBERTIFY
1-2018 - 6-2025
Oceania Financial Services Brand, Marketing and Communications (BMC) Leader
EY
6-2014 - 12-2017
Oceania Marketing Leader – Assurance & CFO Program
EY
5-2011 - 6-2014
Oceania Marketing Leader - Tax, Human Capital and Advisory
EY
In the press

Media appearances

Kathy Logothetis – Cybertify. Featured in Cybertify
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Education
2008 - 2010
MSc in Marketing
University of South Wales
2001 - 2002
Postgraduate Diploma in Marketing
London Metropolitan University
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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