Kathy Steele

Trailblazer
DISC Type : ID

Founder & CEO at Red Caffeine

Lombard, Illinois, United States

Overview

Kathleen Steele is the Founder and CEO of Red Caffeine, a growth consultancy focused on building strong company cultures and brands. With a background in graphic design and psychology, she advises mid-market companies on innovative growth and talent management strategies. People often describe her as creative, dynamic, energetic, and knowledgeable.

Outside of work, Kathy is passionate about contributing to her business community and helping underdog causes. An avid traveler, she has a special appreciation for Croatia. In her leisure time, she enjoys being with her husband, their four children, and three grandchildren.

She openly shares lessons from her career, including bouncing back from a "business divorce" with a previous partner and the challenges of learning to sell.

Personality Overview

Achievement-Oriented

Charismatic

Values Relationships

If they come to believe in your value proposition, they will be your champion.  They are charming and have the ability to align others behind their decisions. They respond better to a combination of speed and relationship.

Topics They Care About

Employer Branding
Her company's mission is to build brands employees want to work for, and she frequently speaks on creating exceptional employee experiences and company culture.
Growth Strategy
As CEO of a growth consultancy, she develops and executes "Grow-to-Market™" plans that help ambitious, people-centric companies build valuation and scale effectively.
Resilient Leadership
She has publicly shared stories of overcoming professional adversity, including being fired and dissolving a prior business partnership, to inspire other entrepreneurs.

Media Appearances

Kathy has no verified media appearances

Work History

11-2013
Founder & CEO at Red Caffeine
11-2023
Committee Member at Association for Corporate Growth (ACG)
1-2009
Branding, Employment Branding, Paybrand, Digital Media, Marketing, Technology, Culture at Public Speaker
2-2017 - 3-2024
Official Member at Forbes Agency Council
9-2019 - 6-2022
Board Member at ReviewTrackers

Education

1991 - 1993
Graphic Design from American Academy of Art
1983 - 1985
Psychology from Illinois State University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Lombard, Illinois, United States Job Level : Leadership Designation : Founder & CEO at Red Caffeine
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Insights For Selling To Kathy

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Keep your pitch focused on the impact but nurture the relationship too
  • Display high self-confidence and expect them to have a strong personality.

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Avoid unnecessary negativity or slowness
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kathy is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Kathy

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Kathy move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Kathy take some risk or not?

  • They can take risks if necessary.

You And Kathy

Personality Compatibility


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