Kathy Van Buskirk

Energizer
DISC Type : I

Fractional CMO at Space Foundation

Boulder, Colorado, United States

Overview

Kathy has no verified overview

Personality Overview

Informal

Imaginative

Enthusiastic

They are friendly, approachable and love to make new connections.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Kathy has no verified topics they care about

Media Appearances

Kathy has no verified media appearances

Work History

12-2025
Fractional CMO at Space Foundation
1-2025
Fractional Head of Marketing at Radia, Inc.
9-2019 - 6-2025
Marketing & Communications Executive; Sustainability Marketing, Crisis Management at BLUE ORIGIN
6-2017 - 5-2024
Strategic Communications Consultant at Motorola Solutions
2016
Managing Partner at The KVB Group

Education

Education details unavailable from University of Florida
Education details unavailable from University of Central Florida

More Information

Social Presence :

Prographics :

Exp : 30 Location : Boulder, Colorado, United States Job Level : Leadership Designation : Fractional CMO at Space Foundation
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Insights For Selling To Kathy

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Talk anecdotally about the customer experience that your product offers
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kathy is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Kathy

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Kathy move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Kathy take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Kathy

Personality Compatibility


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