Kathy Wachter, CFMP, CPPM

Inquirer
DISC Type : cd

Vice President, Manager of Marketing, Public Relations and Sales Support at Highland Bank

Greater Minneapolis-St. Paul Area, United States

Overview

Kathy has no verified overview

Personality Overview

Hard To Convince

Upfront

ROI Conscious

They don’t always try to control the conversation but neither do they like yielding it fully.  They care equally about the product and its potential impact. They respond well to confident salespeople.

Topics They Care About

Kathy has no verified topics they care about

Media Appearances

Kathy has no verified media appearances

Work History

3-2022
Vice President, Manager of Marketing, Public Relations and Sales Support at Highland Bank
6-2013 - 3-2022
Vice President, Marketing Communications Manager at MidCountry Bank
6-2013 - 1-2014
Retail Sales and Service Specialist at MidCountry Bank
3-2005 - 8-2012
Vice President Marketing & Training at Alerus - Formerly Beacon Bank
9-1999 - 3-2005
Vice President Retail Manager at Alerus - Formerly Beacon Bank

Education

1981 - 1985
Bachelor of Science from University of Wisconsin-Stout
2000 - 2002
Education details unavailable from ABA Stonier Graduate School of Banking

More Information

Social Presence :

Prographics :

Exp : 31 Location : Greater Minneapolis-St. Paul Area, United States Job Level : Senior Designation : Vice President, Manager of Marketing, Public Relations and Sales Support at Highland Bank
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Insights For Selling To Kathy

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Highlight the competitive differentiation of your product
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Avoid long winding pitches, stay objective
  • Don’t expect them to change their mind quickly if they say no once
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kathy is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Kathy

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Kathy move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Kathy take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Kathy

Personality Compatibility


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