Kati Wright

Wildcard
DISC Type : ics

Executive Director, Global Field Marketing and Events at Synopsys Inc

Saratoga, California, United States

Overview

Kati has no verified overview

Personality Overview

Curious But Skeptical

Friendly But Slow

ROI Driven

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Kati has no verified topics they care about

Media Appearances

Kati has no verified media appearances

Work History

2-2025
Executive Director, Global Field Marketing and Events at Synopsys Inc
2-2024 - 2-2025
Sr Director, Product & Solutions Marketing at Synopsys Inc
5-2022 - 2-2024
Director, IP & Solutions Marketing at Synopsys Inc
8-2009 - 2-2012
Sr. Marketing Program Manager at Altera
7-2007 - 8-2009
Sr. Managing Editor, Online Marketing at Altera

Education

1992 - 1996
BA from Indiana University of Pennsylvania

More Information

Social Presence :

Prographics :

Exp : 14 Location : Saratoga, California, United States Job Level : Senior Designation : Executive Director, Global Field Marketing and Events at Synopsys Inc
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Insights For Selling To Kati

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Share testimonials from known people and give multiple examples of product value
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kati is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Kati

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Kati move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Kati take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Kati

Personality Compatibility


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