Lauren Fresco

Balancer
DISC Type : S

Senior Manager, Clienteling + Concierge Programs at Brooks Brothers

New York, New York, United States

Overview

Lauren is a marketing professional specializing in CRM, email, and loyalty programs for the luxury goods, fashion, and jewelry industries. Her career includes roles at Brooks Brothers, Gucci, and Tapestry. She holds an M. Phil. in Art History and is an Accredited Jewelry Professional.

Her background suggests a strong personal interest in art history, criticism, and gemology. Laurens professional feed indicates she is passionate about sponsoring events, fostering collaborations, and identifying new opportunities within her industry.

Unique fact: Lauren earned a Master of Philosophy in Art History, Criticism and Conservation from Christies Education in London.

Personality Overview

Diplomatic

Good Listener

Slow To Decisions

They are polite and respectful but practical.  Even if it takes time, they prefer following the process. They are comfortable taking a long term view.

Topics They Care About

Luxury Brand CRM
Her career is centered on customer relationship management for high-end brands like Gucci, Stuart Weitzman, and Brooks Brothers.
Customer Loyalty
Her role as Senior Manager of Loyalty at Brooks Brothers and focus on clienteling highlights her expertise in building and retaining a loyal customer base.
Art & Jewelry
Holds an M. Phil. in Art History from Christie's and is an Accredited Jewelry Professional from the Gemological Institute of America (GIA).

Media Appearances

Lauren has no verified media appearances

Work History

7-2025
Senior Manager, Clienteling + Concierge Programs at Brooks Brothers
7-2024 - 2-2026
Senior Manager, Loyalty + Concierge at Brooks Brothers
12-2023 - 6-2024
Senior Manager, Email/SMS/Direct Mail,Digital Marketing at LOFT
8-2022 - 10-2023
Email + SMS Marketing Manager (Stuart Weitzman | Kate Spade) at Tapestry
10-2021 - 6-2022
Director, CRM Marketing (NAADAM | THAKOON | PACKAGE FREE) at NAADAM

Education

2003 - 2004
M. Phil. from Christie's Education
2011 - 2011
Accredited Jewelry Professional from GIA (Gemological Institute of America)

More Information

Social Presence :

Prographics :

Exp : 7 Location : New York, New York, United States Job Level : Middle Designation : Senior Manager, Clienteling + Concierge Programs at Brooks Brothers
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Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • Share information about the process and how it would address all concerns
  • Be personal and polite and slightly formal
  • Encourage them to invite other key stakeholders for discussions

DONT's

  • Don’t try to be overly social in the early interactions
  • Don’t brush off their concerns, their comfort with you will go down
  • Ensure that you don’t seem disinterested when speaking to them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • Low-risk, adoption by others and strong collaterals matter the most to them.
  • Will you ever get a clear answer from Lauren

  • They never like to say no directly, they postpone the decisions or just go silent.

Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • They can be very slow in making decisions.
  • Can Lauren take some risk or not?

  • They are very likely to play it safe rather than taking risk.

You And Lauren

Personality Compatibility


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