Katia Williams

Enthusiast
DISC Type : i

Senior Campaigns Manager at Leightons Opticians and Hearing Care

United Kingdom

Overview

Katia is a creative Senior Campaigns Manager with a track record in the luxury, beauty, and superyacht sectors for brands like Tom Ford Beauty and Jo Malone London. A graduate of Solent University, she excels at driving growth and brand awareness through innovative multi-channel marketing campaigns.

Katia has a deep-seated interest in the beauty and wellness industries, having worked with the Estée Lauder Group of Companies and followed brands like Lancôme. Her passion lies in crafting compelling visuals and strategies that engage high-end audiences across both digital and traditional platforms.

Her career uniquely blends marketing experience from the world of superyacht furniture with the high-end beauty sector.

Personality Overview

Consensus Focused

Amiable & Agreeable

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They are more about building relationships than just cutting deals. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Luxury Brand Marketing
Her career is built on experience with prestigious brands like Crème De La Mer, Tom Ford Beauty, and Jo Malone London, focusing on high-end audiences.
Multi-channel Campaigns
As Senior Campaigns Manager, she develops and executes strategic campaigns across digital and traditional platforms to drive customer engagement and growth.
Brand Identity
Skilled in creating full logo suites and brand identities using Adobe Illustrator, Photoshop, and InDesign, with a strong knowledge of digital and print design processes.

Media Appearances

Katia has no verified media appearances

Work History

5-2025
Senior Campaigns Manager at Leightons Opticians and Hearing Care
3-2024 - 3-2025
Marketing Designer at Parkway England
8-2020 - 3-2024
Brand Designer at Muse The Creative Studio
3-2017 - 3-2021
Social Media Manager at Cheeky Rascals
12-2011 - 12-2016
Talent Acquisition Digital Co-Ordinator at Estee Lauder Group of Companies

Education

2005 - 2009
Bachelor of Arts (BA) from Solent University
1998 - 2005
A levels from The Holt School

More Information

Social Presence :

Prographics :

Exp : 13 Location : United Kingdom Job Level : Middle Designation : Senior Campaigns Manager at Leightons Opticians and Hearing Care
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Insights For Selling To Katia

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Maintain high, positive energy and convey confidence
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katia is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Katia

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Katia move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Katia take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Katia

Personality Compatibility


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