Katiana Valdes

Editor
DISC Type : CS

Director of Marketing and Business Development at Crystal Valley Foods

Miami, Florida, United States

Overview

Katiana has no verified overview

Personality Overview

Skeptic

Fact-Driven

Objective Thinker

They tend to be clear about their needs and limitations and are unlikely to promise too much.  The only way to convince them is by showing them examples and ample proof. They are always well-planned and adopt a systematic approach.

Topics They Care About

Katiana has no verified topics they care about

Media Appearances

Katiana has no verified media appearances

Work History

9-2019
Director of Marketing and Business Development at Crystal Valley Foods
2-2017 - 9-2019
Marketing Director at Crystal Valley Foods
6-2016 - 2-2017
Senior Marketing Manager at Del Monte Fresh Produce N.A., Inc
5-2014 - 5-2016
Marketing Manager, Communications at Del Monte Fresh Produce N.A., Inc
4-2013 - 4-2014
Marketing Manager, New Product and Business Development at Del Monte Fresh Produce N.A., Inc

Education

2003 - 2007
BBA from University of Notre Dame
1999 - 2003
Education details unavailable from Gulliver Preparatory School

More Information

Social Presence :

Prographics :

Exp : 12 Location : Miami, Florida, United States Job Level : Mid-senior Designation : Director of Marketing and Business Development at Crystal Valley Foods
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Insights For Selling To Katiana

During A Call Or A Meeting

DO's

  • Use phrases like 'results based on data', 'measurable proof', 'X% growth' etc.
  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories
  • If they are not asking many questions, nudge them to ask questions rather than just starting to talk yourself

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid emotional and informal language, stay objective and to the point instead
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katiana is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Katiana

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Katiana move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Katiana take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Katiana

Personality Compatibility


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