Katie Begg

Pioneer
DISC Type : Dsi

Head of Marketing & Communications at ASCO Group

Greater Aberdeen Area, United Kingdom

Overview

Katie is a chartered marketing director with over 20 years of global experience in the energy sector, currently leading Marketing & Communications at ASCO Group. She holds a unique MSc in Decommissioning from the University of Aberdeen, blending technical knowledge with strategic brand building. Colleagues describe her as a creative, positive, and results-driven marketing leader.

Her unique blend of deep technical knowledge in decommissioning and subsea engineering with extensive global marketing expertise sets her apart in the energy industry.

Personality Overview

Driven But Considerate

Friendly But Fast

Dynamic But Sincere

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Energy Transition Marketing
Her career focus, with leadership roles at Net Zero Technology Centre and D2Zero, is on marketing for companies driving the energy transition.
B2B Lead Generation
Recently served as a panelist for a Chartered Institute of Marketing event focused on mastering lead generation and conversion, indicating a core professional focus.
Global Brand Building
Spearheaded the major global rebrand of Lloyd’s Register Energy to Vysus Group and is currently involved in a major rebrand at ASCO Group.

Media Appearances

Katie has no verified media appearances

Work History

10-2025
Head of Marketing & Communications at ASCO Group
11-2024 - 10-2025
Chief Marketing Officer at D2Zero
3-2021 - 11-2024
Head of Marketing and Communications at Net Zero Technology Centre
10-2020 - 3-2021
Vice President of Marketing & Communications at Vysus Group
12-2018 - 11-2020
Vice President Marketing & Communications, Energy at Lloyd's Register

Education

2017 - 2021
MSc from University of Aberdeen
2014 - 2015
Professional Diploma in Digital Marketing from Cambridge Marketing College

More Information

Social Presence :

Prographics :

Exp : 11 Location : Greater Aberdeen Area, United Kingdom Job Level : Mid-senior Designation : Head of Marketing & Communications at ASCO Group
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Insights For Selling To Katie

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katie is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Katie

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Katie move?

  • They are generally fast movers and can take quick decisions
  • Can Katie take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Katie

Personality Compatibility


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