Katie Farr

Questioner
DISC Type : c

Marketing & Communications at Antalis

Sapcote, England, United Kingdom

Overview

Katie has no verified overview

Personality Overview

Not Easily Convinced

Cautious & Analytical

Systematic

They are more likely than others to negotiate on pricing and terms.  They prefer to fully evaluate every situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Katie has no verified topics they care about

Media Appearances

Katie has no verified media appearances

Work History

3-2020
Marketing & Communications at Antalis
5-2017
Head of Marketing - Print, Sign & Display at Antalis
4-2016
Head of Marketing Communications at Aggregate Industries UK
1-2014 - 4-2016
Head of Marketing (Concrete Products) at Aggregate Industries UK
6-2009 - 1-2014
Marketing Manager at Aggregate Industries UK

Education

2013 - 2015
Postgraduate Diploma from Loughborough University
1999 - 2002
BA Fine Art / Arts Management (Joint Honours) from De Montfort University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Sapcote, England, United Kingdom Job Level : Mid-senior Designation : Marketing & Communications at Antalis
URL has been copied!

Insights For Selling To Katie

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katie is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Katie

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Katie move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Katie take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Katie

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.