Katie Friedlander

Evaluator
DISC Type : sdc

Owner • Rockstar Stone Care at Rockstar Sealing

Los Angeles Metropolitan Area, United States

Overview

Katie Friedlander is the Owner of TuffSkin of Southern California and a Director at the familys parent company, TuffSkin Surface Protection. With a Bachelors in Hotel Administration from UNLV, she specializes in expanding the brands reach within the hospitality, commercial, and residential sectors by working with designers and architects worldwide.

A Las Vegas native, Katie is passionate about running a family business alongside her father, the inventor of TuffSkin. She takes pride in representing her hometown and showing that Las Vegas produces leaders and innovators in the design community. She values collaboration and believes healthy competition breeds better products.

Katie helps lead a certified Woman-Owned (WBENC) family business that created a proprietary, innovative laminate to protect natural stone.

Personality Overview

Fast But Analytical

Quality Focused

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Natural Stone Protection
Her company's core mission is protecting marble, onyx, and travertine surfaces from etching and staining in high-traffic environments like hotels, restaurants, and homes.
Hospitality Design
Leverages her Hotel Administration degree to serve the hospitality industry, working with major hotel brands and attending events like HD Expo and Las Vegas Market.
Family Business
Works closely with her father and other family members in the business her parents founded. She has participated in joint interviews to discuss running a family company.

Media Appearances

Katie has no verified media appearances

Work History

1-2023
Owner • Rockstar Stone Care at Rockstar Sealing
1-2019
Owner • TuffSkin of Southern California at TuffSkin Surface Protection
6-2016
Sales & Marketing at TuffSkin Surface Protection
8-2013 - 6-2014
Reservations Specialist at JusCollege

Education

2009 - 2013
Bachelor of Science in Hotel Administration from University of Nevada-Las Vegas

More Information

Social Presence :

Prographics :

Exp : 10 Location : Los Angeles Metropolitan Area, United States Job Level : N/A Designation : Owner • Rockstar Stone Care at Rockstar Sealing
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Insights For Selling To Katie

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katie is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Katie

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Katie move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Katie take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Katie

Personality Compatibility


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