Nicola Graham

Observer
DISC Type : ci

Senior Manager, Partnerships & Marketing at Operto

Canada

Overview

Nicola is the Senior Manager of Partnerships & Marketing at Operto, where she is regarded as a marketing powerhouse. She specializes in creating compelling partner incentives and innovative event activations within the vacation rental technology sector. She holds a Bachelors Degree from Northeastern University.

Outside of her marketing career, Nicola has a deep passion for athletics, having served as the Head High Performance Coach for the West Vancouver Field Hockey Club. This experience is supported by certifications in teaching and managing conflict within sports, showcasing her dedication to coaching and development.

She uniquely combines top-tier corporate marketing expertise with the leadership and team-building skills of a high-performance sports coach.

Personality Overview

Assertive

Value Driven

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Partnership Marketing
Her role is centered around building partnerships, and she has been recognized for creating compelling and effective partner incentives.
Event Activations
She has a strong background in event marketing and is known for developing creative and memorable booth activations at industry trade shows.
Vacation Rental Tech
Working at Operto, she is immersed in the vacation rental SaaS industry and actively posts about resources for property managers.

Media Appearances

Nicola has no verified media appearances

Work History

1-2025
Senior Manager, Partnerships & Marketing at Operto
1-2023
Partner Marketing Manager at Operto
9-2021 - 1-2023
Senior Event Marketing Manager at Yervana
6-2021 - 1-2023
Director of Corporate Adventures and Partnerships at Yervana
8-2020 - 6-2021
Marketing Manager - Events & Programming at Quay Property Management Corp.

Education

2009 - 2013
Bachelor's Degree from Northeastern University
1-2022 - 3-2022
Digital Innovation & Leadership from BrainStation

More Information

Social Presence :

Prographics :

Exp : 7 Location : Canada Job Level : Middle Designation : Senior Manager, Partnerships & Marketing at Operto
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Insights For Selling To Nicola

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Ask them questions to understand their needs better while staying affable
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nicola is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Nicola

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Nicola move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Nicola take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Nicola

Personality Compatibility


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