Katie K.

Questioner
DISC Type : c

Vice President of Sales at Project Genius Inc.

Austin, Texas, United States

Overview

As Vice President of Sales at Project Genius Inc. , Katie leads domestic and international sales efforts for the brainteaser and puzzle company. She has grown with the company through multiple roles, developing expertise in strategic planning and inventory management. She holds a Bachelor of Arts from Trinity University and is certified in Final Cut Pro.

Katie thrives in a dynamic environment, enjoying the fun and satisfying process of bringing high-quality toys to market with a "small but mighty team. " Her posts show she values adaptability and positivity, especially when navigating challenges like trade shows. She maintains an active interest in her industry through The Toy Association.

Unique fact: She is professionally certified in Final Cut Pro, an uncommon skill for a sales executive that points to a creative aptitude.

Personality Overview

Value Seeker

Price-Sensitive

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Toy Industry Challenges
She has publicly shared concerns regarding the widespread effects of tariffs on the toy industry, showing an awareness of broad economic impacts.
Specialty Retail Sales
Her role focuses on leading and managing teams of specialty store sales representatives, a key channel for the company's products.
Corporate Gifting
Actively promotes her company's products as a "smart gifts" solution for corporate needs during the holiday season, targeting B2B opportunities.

Media Appearances

Katie has no verified media appearances

Work History

2-2023
Vice President of Sales at Project Genius Inc.
12-2018
Sales Manager at Project Genius Inc.
4-2018 - 12-2018
Sales and Marketing Coordinator at Project Genius Inc.
4-2017 - 10-2018
Bartender, Server, Floor Trainer at La Mancha Tex Mex
7-2012 - 4-2017
Server and Floor Trainer at Flying Saucer Draught Emporium

Education

2008 - 2012
Bachelor's of Arts from Trinity University
2008 - 2012
Bachelor of Arts (B.A.) from Trinity University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Austin, Texas, United States Job Level : Senior Designation : Vice President of Sales at Project Genius Inc.
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Insights For Selling To Katie

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katie is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Katie

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Katie move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Katie take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Katie

Personality Compatibility


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