Katie Macpherson

Pioneer
DISC Type : ids

Head of Marketing at Milk & More

United Kingdom

Overview

Katie Macpherson is a senior brand and marketing leader with over 10 years of experience building consumer brands in fashion, beauty, and lifestyle. As Head of Marketing at Milk & More, she leads its brand evolution and integrated marketing strategies. She is an alumna of London College of Fashion.

Her "Milk for Santa" campaign was shortlisted at the UK Digital Excellence Awards, a project she noted as a brilliant collaboration.

Personality Overview

Dynamic But Sincere

Friendly But Fast

Driven But Considerate

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Brand Modernization
She is leading the brand identity refresh for Milk & More and previously played a part in a new chapter for Browns Fashion.
Creative Storytelling
Specializes in leading marketing strategies that balance strong creative storytelling with commercial impact for consumer brands.
Award-Worthy Campaigns
Her "Milk for Santa" campaign was shortlisted at the UK Digital Excellence Awards, showing a focus on creating recognized, high-quality work.

Media Appearances

Katie has no verified media appearances

Work History

1-2025
Head of Marketing at Milk & More
12-2023 - 1-2025
Content & Editorial Lead at Milk & More
4-2023 - 12-2023
Sub-Editor at FARFETCH
1-2022 - 4-2023
Senior Copywriter at FARFETCH
11-2020 - 1-2022
Copywriter at FARFETCH

Education

2015 - 2019
Bachelor’s Degree from London College of Fashion, University of the Arts London
High School from Bishop Vesey's Grammar School

More Information

Social Presence :

Prographics :

Exp : 8 Location : United Kingdom Job Level : Mid-senior Designation : Head of Marketing at Milk & More
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Insights For Selling To Katie

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Showcase existing customers and use case-studies to grab their attention
  • During followups, use calls or text if needed, they should be fine

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katie is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Katie

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Katie move?

  • They are generally fast movers and can take quick decisions
  • Can Katie take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Katie

Personality Compatibility


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