Katie Macpherson
Pioneer · DISC type idsKatie Macpherson is a senior brand and marketing leader with over 10 years of experience building consumer brands in fashion, beauty, and lifestyle. As Head of Marketing at Milk & More, she leads its brand evolution and integrated marketing strategies. She is an alumna of London College of Fashion.
Her "Milk for Santa" campaign was shortlisted at the UK Digital Excellence Awards, a project she noted as a brilliant collaboration.
Read the full overview →How Katie shows up
If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed
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Influence (I)
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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