Katie Martin

Supporter
DISC Type : s

Vice President, Marketing Director at First Resource Bank PA

West Chester, Pennsylvania, United States

Overview

Katie Martin is the Senior Vice President and Marketing Director at First Resource Bank, where she oversees all marketing, communications, and public relations. People who have worked with her describe her insights as inquisitive, fresh, and relevant. She is a graduate of the ABA School of Bank Marketing and Management.

Deeply committed to her community, Katie serves as a board member for the Exton Region Chamber of Commerce and is a committee member for the Chester County Economic Development Council. Her passion for helping others is evident through her support for local food drives and community-focused organizations.

In 2020, Katie was recognized as a VISTA Millennial Superstar for her professional achievements and community contributions.

Personality Overview

Social Proof Driven

Procedural

Calm

Their motivation stems from the impact that their decisions can have on the organization.
  They are good and approachable with everyone, internally and externally. They are unlikely to become strong champions as they don't prefer pushing other people.

Topics They Care About

Community Engagement
Serves on the board of the Exton Region Chamber of Commerce and actively promotes local causes like food drives, reflecting a deep commitment to her community.
Bank Marketing
As a graduate of the ABA School of Bank Marketing and Management, she leads all marketing and communications for First Resource Bank.
Positive Company Culture
Frequently posts about her pride in her company and team, emphasizing the importance of working with talented, thoughtful people who embody true teamwork.

Media Appearances

Meet Chamber Champion Katie Martin, Marketing Director of First Resource Bank PA. Featured in Exton Region Chamber of Commerce (Facebook)

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Meet Chamber Champion Katie Martin, Marketing Director of First Resource Bank PA. Featured in Exton Region Chamber (Facebook)

See Now

Work History

8-2019
Vice President, Marketing Director at First Resource Bank PA
3-2006 - 8-2019
Events/ Sponsorship Manager at DNB First
3-2006 - 8-2019
AVP, Marketing Program Manager at DNB First

Education

Education details unavailable from Bucks County Community College

More Information

Social Presence :

Prographics :

Exp : 19 Location : West Chester, Pennsylvania, United States Job Level : Senior Designation : Vice President, Marketing Director at First Resource Bank PA
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Insights For Selling To Katie

During A Call Or A Meeting

DO's

  • Engage other key stakeholders on their side and leverage if they approve of your product
  • Talk about refund and cancellation policy if the need arises
  • Pause and ask them if they have any questions

DONT's

  • Don’t keep pushing them for a straight answer, just make your own conclusions
  • Avoid saying anything that sounds like a risky proposition
  • Don’t don the salesperson avatar, be the friendly advisor instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katie is

  • Low risk, approval of other stakeholders and successful process-based evaluation are most important for them.
  • Will you ever get a clear answer from Katie

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Katie move?

  • They do not like to rush, so they could be slow in making decisions.
  • Can Katie take some risk or not?

  • They are risk-averse and like to make decisions that others support.

You And Katie

Personality Compatibility


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